Advanced brand management : from vision to valuation

Advanced Brand Management: From Vision to Valuation has been specifically written for anyone who needs to know how to manage the most valuable assets in the business world - brands. Paul Temporal, one of the world’s leading branding experts, presents a guide on developing and managing sophisticated stratEgies that will ensure lasting brand value. Dr Temporal gives answers to the many questio…

Fundamentals of selling : customers for life through service

Edisi

13th ed.

ISBN/ISSN

9781259060557

Deskripsi Fisik

xxxi, 629 p.: charts., tabs., index.; 25 cm.

Judul Seri

-

No. Panggil

BQ 79

Designing and managing the supply chain : concepts, strategies, and case stu…

Edisi

3rd. ed

ISBN/ISSN

978-007-127097

Deskripsi Fisik

xxviii, 498 p. : figs., tabs., index. ; 25 cm.

Judul Seri

-

No. Panggil

BZA/TC 79

Marketing research: an applied orientation

Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative materi…

Cultivating communities of practice : a guide to managing knowledge

Today's marketplace is fueled by knowledge. Yet organizing systematically to leverage knowledge remains a challenge. Leading companies have discovered that technology is not enough, and that cultivating communities of practice is the keystone of an effective knowledge strategy. Communities of practice come together around common interests and expertise- whether they consist of first-line man…

Managerial leadership

Effective management in today's competitive business environment requires solid leadership skills­­skills for which companies often don't provide adequate training. This bookhat void, providing a four-tiered approach that helps professionals from all walks of life develop both strong management and leadership skills. Top leadership models and frameworks, tools for assessing leadership str…

Leadership can be taught

Parks discusses the approach to teaching leadership called "case-in- point," developed by Ronald Heifetz at Harvard's Canter for Public Leadership, which takes to task the idea of born leaders. She describes Heifetz's multidisciplinary teaching method, which uses personal experience and seminar, simulation, presentation, discussion and dialogue, clinical-therapeutic practice, coaching, the labo…

Blindsided : how to spot the next breakthrough

How can business leaders avoid being blindsided? Jim Harris has been helping organizations and leaders all over the world successfully identify and respond faster to emerging trends. In Blindsided! he brings these skills directly to you, highlighting best practices by interviewing dozens of business leaders and innovators - to get first hand insight into the processes they have successfully use…

Balanced scorecard diagnostics : maintaining maximum performance

Niven offers tips for businesses on how to use Balanced Scorecard more effectively for performance measurement. He explains the basics, how to use the system, implementing a team, training, communication planning, developing a strategy map, assessment, setting targets, cascading, budgeting, compensation, and corporate governance. Results and how to report them are discussed, and the book conclu…

Mastering business in Asia: succeeding with the balanced scorecard

The Balanced Scorecard Management System has evolved from a simple management system to a fully-fledged framework for creating a strategy-focused organization. Remarkably popular in North America, Europe and Australasia, it is quickly growing in importance within Asia. This book provides a practical overview of how Asian companies are implementing balanced scorecards. In addition to over 15 cas…