Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable. The 7th Edition features new experiences and/or insights from leading…
Part 1. Organizations, Management and the Networked Enterprise Information Systems in Global Business Today Global E-Business and Collaboration Information Systems, Organizations and Strategy Ethical and Social Issues in Information Systems Part 2. Information Technology Infrastructure IT Infrastructure and Emerging Technologies Foundations of Business Intelligence: Databases and Informa…
This book examines the business case for good corporate citizenship and gives a workable management system for auditing and transforming stakeholder relationships. It provides numerous case studies of successful businesses, which demonstrate that stakeholder inclusion is both practical and good business. The central proposition of this book is that the long term value of a company rests primari…
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team wit…
Changes in the world economic climate have fundamentally altered not only the way products are created, but also the way businesses form and thrive. Large organizations once grew by swallowing whole the smaller companies with which they worked. Now, growth for both large and small companies is fostered and nurtured by strategic alliances. This timely book illustrates five types of strategic …
Designed for business school courses and in-house company training programs, this companion to Managing in Developing Countries presents 35 case studies organized around Professor Austin's Environmental Analysis Framework, a powerful, field-tested tool designed to help managers examine, prepare for and compete in the Third World business environment. Through comprehensive and thoroughly tested …
In this unpredictable economy, The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without provides practical, strategic options to improve a struggling business or to further strengthen a healthy business. Carter Pate, a renewal specialist at Pricewaterhouse Coopers, and Harlan Platt, a renowned professor of business and finance at Northeastern University, collaborate here to prov…
This book shows exactly how to put theory into practice, sharing the tools used and the experience and insights gained by two leading knowledge management practitioners. In Learning to Fly, Chris Collison and Geoff Parcell share their experiences from BP, one of the world's leading knowledge organisations. It is a practical, pragmatic workbook packed with hints and tips to help managers put kno…