In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to str…
Explains the strategic business tool of outsourcing and why it will be necessary for all companies to adopt this strategy in the future. Offers examples of how companies have achieved a variety of objectives, from cutting costs to larger market share, through outsourcing.(text from the publisher)
TABLE OF CONTENTS Part. 1 The Concepts and Techniques of Strategic Management 1 The Strategic Management Process: An Overview 2 The Three Strategy-Making Tasks: Developing a Strategic Vision, Setting Objectives, and Crafting a Strategy 3 Industry and Competitive Analysis 4 Company Situation Analysis 5 Strategy and Competitive Advantage 6 Matching Strategy to a Company’s Situation 7 …