The Underdog advantage : using the power of insurgent strategy to put your bu…

What do U.S. Special Ops, George Washington, Mao Tse-tung, and Oprah Winfrey all have in common? In addition to boldness, daring, and a never-say-die attitude, they are among the most successful practitioners of insurgency tactics -- tactics you need to succeed in the battle for the loyalty of today's consumers. Tap into the same opportunistic and aggressive energy used by successful underdogs …

Making strategy work : leading effective execution and change

What better place to start a book on implementing new corporate strategy than with AT&T during its landmark breakup in 1984. Amid this grand upheaval, Wharton management professor Hrebiniak had an enlightening conversation with colleague Randy Tobias, then a division head at AT&T and later CEO of Eli Lilly. Tobias confided that his biggest leadership challenge was not in coming up with a new st…

Strategic management: concepts and cases

TABLE OF CONTENTS Part. 1 The Concepts and Techniques of Strategic Management 1 The Strategic Management Process: An Overview 2 The Three Strategy-Making Tasks: Developing a Strategic Vision, Setting Objectives, and Crafting a Strategy 3 Industry and Competitive Analysis 4 Company Situation Analysis 5 Strategy and Competitive Advantage 6 Matching Strategy to a Company’s Situation 7 …

Big in Asia : 25 strategies for business success

Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. This book by two analysts identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies, it provides a series of strategies for business success and shows how to avoid failure in Asia. This is a guide for companies wh…

Value shift : why companies must merge social and financial imperatives to ac…

Do values and social responsibility have any place in the profit-driven corporate world? Just ask the employees and stockholders of Enron. Even before the Enron disaster, however, the business sections of newspapers were filled with stories about companies such as Bridgestone, Sotheby's, and Microsoft, whose reckless or irresponsible practices and standards had jeopardized both their profits an…

The orange code: how ING direct succeeded by being a rebel with a cause

This book recounts ING Direct's–the successful Internet-based direct bank with over 20 million customers–intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring…

Business etichs now 2025 release

What Should I Do? This is the cornerstone question for a multitude of ethical considerations - and the basis for this text. How we function when ethical challenges arrive in our "real" lives is the framework for Andrew Ghillyer's Business EthicsNow.This application-basedtext takes the theory ofbusiness ethics andapplies it to the realisticscenarios that studentsmay encounter at allstages of the…

Organizational behavior

M:Organizational Behavior, 5th edition by McShane and Von Glinow delivers essential Organizational Behavior knowledge in an accessible, student-focused style. This book's concise presentation of the latest OB concepts and practices is built on the main textbook?s solid literature foundation, informative exhibits, relevant real-world examples, global connections, and excellent readability. It al…

Capitalism in contrasting cultures

Edisi

-

ISBN/ISSN

3-11-011857-2

Deskripsi Fisik

viii, 444 p. : index, refs., notes, tabs.,figs., c

Judul Seri

de Gruyter studies in Organization ; 20

No. Panggil

JBD/AZA/LCB 55 781 Cap

Regional cultures, managerial behavior, and entrepreneurship : an internation…

Edisi

-

ISBN/ISSN

0-89930-327-7

Deskripsi Fisik

xi, 207p. : index ; 23 cm.

Judul Seri

-

No. Panggil

ABJ/LA/LCB 78 Reg