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Whether you're new to the field or a seasoned executive, this book will give you a firm grasp on what it takes to make an organization perform. It presents the basic principles of management simply, but not simplistically. Why did an eBay succeed where a Webvan did not? Why do you need both a business model and a strategy? Why is it impossible to manage without the right performance measures, a…
The author offers insight on creating and managing an organization that can respond to customer demands and achieve competitive advantage. He gives suggestions for selecting and implementing efficient organizational designs, using examples from well-known companies. The first edition was published in 1995. This second edition draws on information from a project at the International Institute fo…
Brannick and Levine provide students and professionals in management and I/O psychology with the methods and applications of job analysis. Job analysis covers a host of activities, all directed toward discovering, understanding, and describing what people do at work. It thus forms the basis for the solution of virtually every human resource problem. The authors describe several job analysis met…
Fundamentals of Human Resource Management, 5th Edition by Noe, Hollenbeck, Gerhart and Wright is specifically written to provide a complete introduction to human resource management for the general business manager. This book is the most engaging, focused and applied HRM text on the market. Table of Contents PART I: THE HUMAN RESOURCE ENVIRO…
Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative materi…