This book recounts ING Direct's–the successful Internet-based direct bank with over 20 million customers–intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring…
What Should I Do? This is the cornerstone question for a multitude of ethical considerations - and the basis for this text. How we function when ethical challenges arrive in our "real" lives is the framework for Andrew Ghillyer's Business EthicsNow.This application-basedtext takes the theory ofbusiness ethics andapplies it to the realisticscenarios that studentsmay encounter at allstages of the…
Kini banyak perusahaan mulai meyakini bahwa Coaching merupakan salah satu metode pengembangan karyawan yang ampuh. Buku ini menjelaskan konsep dan best practice coaching, pendekatan yang diyawarkan buku ini mencakup semua jenis metode yang berkembang di dunia coaching saat ini : ; NLP coaching; Behavioural coaching; Solution-focused coaching; Cognitive behavioural coaching; Transperson…
Digital technologies, now ubiquitous around the world, can promote positive values, as well as support those that are less socially acceptable. To better understand such technologies’ impact on ethics and sustainability, this book situates digital technologies within a cultural context, arguing that the technology is received differently in different cultural contexts. The book contains chapt…