This text is aimed at those studying entrepreneurship as part of any degree or management course. The book presents a clear style, coherent and logical organisation of themes, and a critical discussion of key ideas to facilitate students' learning and lecturers' course planning and delivery.Strategic Entrepreneurship provides comprehensive coverage of this dynamic field, which is growing fast i…
One theme knits this book together--dynamics entrepreneurship. The essays address one underlying question: How will the dynamism of entrepreneurship manifest itself in the 21st century? Wherein lies the wealth and value? Beginning on this premise, the essays are grouped under the folowing broad headings: - Innovation, Creativity and New Challenges - Familiy Business: The Hotbed of Growth Ent…
If you think that companies can't grow in a low-growth economy, Market Your Way to Growth will change your mind. Most companies anchor their growth plans in one or two strategies, often adopted before the world became so globalized and technologically-advanced. Companies now need to examine all eight strategies that might promise fresh growth. Is your company innovative? Is your brand as strong…
BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organizat…