Ditapis dengan
Ditemukan 12 dari pencarian Anda melalui kata kunci: subject="Marketing strategy"
Blue ocean strategy : how to create uncontested market space and make compet…
Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, renderin…
- Edisi
- -
- ISBN/ISSN
- 1591396190
- Deskripsi Fisik
- xv, 240 p. : figs., bibs., index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BAD
Advertising and promotion : an integrated marketing communications perspective
- Edisi
- 10th ed.
- ISBN/ISSN
- 978--981-4575-11-9
- Deskripsi Fisik
- xxxvi, 842 p. : figs., tabs., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BK/BR
- Edisi
- 10th ed.
- ISBN/ISSN
- 978--981-4575-11-9
- Deskripsi Fisik
- xxxvi, 842 p. : figs., tabs., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BK/BR
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management