This book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundament…
This global edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at pearson has worked closely with educators.
In County Durham, during the endless, violent 1984 strike against the Margaret Thatcher closure of British coal mines, widower Jackie Elliot Widower (Gary Lewis) and his firstborn, fellow miner Tony (Jamie Draven), take a dim view of 11-year-old second son Billy's (Jamie Bell) poor record in boxing class, which worsens when they discover he sneakily transferred to the neighboring, otherwise gir…
Sir Ben Kingsley stars as Mohandas Gandhi in Lord Richard Attenborough's riveting biography of the man who rose from simple lawyer to worldwide symbol of peace and understanding. A critical masterpiece, GANDHI is an intriguing story about activism, politics, religious tolerance and freedom. But at the center of it all is an extraordinary man who fought for a nonviolent, peaceful existence, and …
A high-powered consultant in love with her upscale Miami, Florida lifestyle is sent to New Ulm, Minnesota to oversee the restructuring of a blue collar manufacturing plant. After enduring a frosty reception from the locals, icy roads and freezing weather, she warms up to the small town's charm, and eventually finds herself being accepted by the community. When she's ordered to close down the pl…
An American teenager who is obsessed with Hong Kong cinema and kung-fu classics makes an extraordinary discovery in a Chinatown pawnshop: the legendary stick weapon of the Chinese sage and warrior, the Monkey King. With the lost relic in hand, the teenager unexpectedly finds himself traveling back to ancient China to join a crew of warriors from martial arts lore on a dangerous quest to free th…
Under the watchful eye of his mentor Captain Mike Kennedy, probationary firefighter Jack Morrison matures into a seasoned veteran at a Baltimore fire station. Jack has reached a crossroads, however, as the sacrifices he's made have put him in harm's way innumerable times and significantly impacted his relationship with his wife and kids. Responding to the worst blaze in his career, he becomes t…
Ana Wallace (Queen Latifah) was diagnosed with HIV 11 years ago. She got the virus from shooting cocaine with her boyfriend, Slick (Wendell Pierce). Slick had the virus first but did not tell Ana he had it. Ana is devoted to her work at Life Support, an AIDS outreach group, but she struggles to repair her relationship with her teenage daughter, whom she lost custody of 11 years ago due to her d…
Chicken Run adalah film animasi Britania Raya tahun 2000 yang dibuat oleh studio Aardman Animations (yang juga memproduksi film pemenang Oscar Wallace and Gromit). Chicken Run menceritakan kisah sekelompok ayam yang berusaha melarikan diri sebelum pemilik mereka, Mr. Tweedy dan istrinya, menjadikan mereka pai ayam.
Film ini mengisahkan tentang Ikal (Zulfanny), anak asli Belitong yang berusaha keras mengejar mimpi dengan bersekolah di salah satu SD yang hampir roboh bernama SD Muhammadiyah Gantong. Tahun 1974, Ikal kecil bersama ayahnya (Mathias Muchus) mendaftar ke sekolah SD Muhammadiyah Gantong. Sekolah tersebut dipimpin oleh Pak Harfan (Ikranagara) selaku kepala sekolah, serta dua guru, yakni Bu Muslim…