Digital Marketing Strategy: An Integrated Approach to Online Marketing

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-comme…

Marketing 6.0 : the future is immersive

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate…

Time shaping for business success

Edisi

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ISBN/ISSN

0-333-63909-X

Deskripsi Fisik

xv, 228 p. : index, bibl., concls., intros., proje

Judul Seri

-

No. Panggil

AA/XKB Lyn

Marketing Research: An Applied Orientation

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a v…

Key management ideas : thinkers that changed the management world

TABLE OF CONTENTS Acknowledgments Key for symbols Introduction 1 The new world of management From the machine age to the information age F. W. Taylor: Management as science Henri Fayol: Defining managemenT Beyond scientific management The mythology of managerial work Peter Drucker: The prophet of change Knowledge management Decision theory 2 The new world of organizat…

Understanding resource management : how to deploy your people, products, and …

Edisi

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ISBN/ISSN

0-7863-0360-3

Deskripsi Fisik

xvi, 246 p. : index, glossary, figs., apps., concl

Judul Seri

-

No. Panggil

AA/ADBE/LQ 42 Con

The Portable MBA

This book describes the using of the internet as both a source of opportunities and a resource for generating additional revenues and discovering of the perfect business opportunity. It also describes the creating of a business plan, financing of a business with venture capital or debt financing, and managing for growth. Protecting intellectual property and harvesting business also covered in t…

Innovation diamond : strategi meraih keunggulan kompetitif melalui inovasi pr…

Buku ini mengupas konsep dan praktik pengembangan produk baru sebagai strategi mendapatkan keunggulan bersaing. Konsep Innovation Diamond terdiri dari empat bagian yaitu strategi inovasi, portofolio inovasi, serta iklim, budaya dan kepemimpinan inovasi. Keempat komponen tersebut membentuk model inovasi produk berkelanjutan. Buku ini dilengkapi dengan contoh praktik di Perusahaan Global (P&G,…

Manager's handbook : everthing you need to know about how business and manag…

A Comprehensive guide to learning key management skills, understanding core business concepts, and planning a successful career, Manager's Handbook is both an introduction for new managers and an up-to-date reference for experienced managers and those working in small businesses. From understanding business finance, the impact of new technology, and the roles of sales and marketing to learning …

New products management

Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout to present the "best practices" of industry and relevancy for today's businesses.New for the 20…