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Research methods for business : a skill building approach
Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his…
- Edisi
- 6th Ed.
- ISBN/ISSN
- 978-1119942252
- Deskripsi Fisik
- xxi, 423 p.: ill.,tabs., index ; 25 cm.
- Judul Seri
- -
- No. Panggil
- DB 41 Sek
Basic marketing research
PART I: INTRODUCTION TO MARKETING RESEARCH AND PROBLEM DEFINITION. 1. Role of Marketing Research. 2. Gathering Marketing Intelligence: The Systems Approach. 3. Gathering Marketing Intelligence: The Project Approach. 4. Problem Formulation. PART II: RESEARCH DESIGN. 5. Types of Research Design and Exploratory Research. 6. Descriptive and Causal Research Designs…
- Edisi
- 7th ed.
- ISBN/ISSN
- 978-1439041406
- Deskripsi Fisik
- xxvi, 593p. : ill., tabs., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BD 79 Chu
Business research methods
- Edisi
- 9th ed.
- ISBN/ISSN
- 978-1-133-19094-3
- Deskripsi Fisik
- xxv, 670 p. :figs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- DA 41 Bus
- Edisi
- 9th ed.
- ISBN/ISSN
- 978-1-133-19094-3
- Deskripsi Fisik
- xxv, 670 p. :figs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- DA 41 Bus
Consumer behavior
- Edisi
- 11th ed.
- ISBN/ISSN
- 9780273787136
- Deskripsi Fisik
- 492 p.: figs., tabs., index.; 27 cm.
- Judul Seri
- -
- No. Panggil
- BDB
- Edisi
- 11th ed.
- ISBN/ISSN
- 9780273787136
- Deskripsi Fisik
- 492 p.: figs., tabs., index.; 27 cm.
- Judul Seri
- -
- No. Panggil
- BDB
Questionnaire design : how to plan, structure and write survey material for …
"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also in…
- Edisi
- -
- ISBN/ISSN
- 0-7494-4181-X
- Deskripsi Fisik
- xii, 289 p. tabs., figs., notes, refs., index ; 24
- Judul Seri
- -
- No. Panggil
- BDF 41
Marketing research: an applied orientation
Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative materi…
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-0-13-609423-4
- Deskripsi Fisik
- 929 p. : figs., tabs., index. ; 27 cm.
- Judul Seri
- -
- No. Panggil
- BD 79
Successful business operations : how to develop and exploit competitive advan…
- Edisi
- -
- ISBN/ISSN
- 0-631-17626-8
- Deskripsi Fisik
- xvi, 321 p. : figs., key points ; 24 cm.
- Judul Seri
- -
- No. Panggil
- AA/AD/JHE 363
- Edisi
- -
- ISBN/ISSN
- 0-631-17626-8
- Deskripsi Fisik
- xvi, 321 p. : figs., key points ; 24 cm.
- Judul Seri
- -
- No. Panggil
- AA/AD/JHE 363
Statistik praktis : pengolahan data untuk penyusunan skripsi dan tesis
Buku ini dirancang sebagai buku ajar dasar bagi mahasiswa sarjana S1 atau S2 yang akan mempelajari statistik. Penjelasan dalam buku ini diarahkan pada penerapan statistik pada penelitian. Buku ini dapat digunakan bagi mereka yang akan melakukan penelitian untuk menyusun skripsi atau tesis.
- Edisi
- -
- ISBN/ISSN
- 979-442-180-4
- Deskripsi Fisik
- viii, 228 p. : tabs., figs., 21 cm
- Judul Seri
- Seri Manajemen Umum No. 09
- No. Panggil
- UA Kou
Menguasai riset pemasaran : cara mudah & praktis
Jangan pernah membuat keputusan penting atau perencanaan yang penting tanpa informasi yang dapat dipercaya kebenarannya. Informasi pemasaran yang dapat dipercaya adalah informasi yang diperoleh melalui riset pemasaran. Pemahaman tentang cara-cara yang digunakan dalam riset pemasaran sangat penting untuk diketahui baik oleh mahasiswa manajemen maupun para praktisi bisnis. Buku ini terdiri dari …
- Edisi
- -
- ISBN/ISSN
- 979-442-229-0
- Deskripsi Fisik
- viii, 182 p. : figs., tabs., grafik ., ; 21 cm.
- Judul Seri
- Seri Manajemen Praktis No. 20
- No. Panggil
- BD Kou
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management