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Mahir Akuntansi: Aspek Manajemen Bisnis Yang Menjadi Kunci Sukses UMKM hadir sebagai panduan komprehensif yang menjembatani teori dan praktik manajemen bisnis bagi pelaku UMKM di Indonesia. Buku ini membahas tuntas mulai dari bagaimana mengelola konflik dalam organisasi, membangun sistem rantai pasokan yang terintegrasi, hingga membuat keputusan investasi yang cerdas melalui anggaran modal. …
Table of content Pt. I Selling as a Profession Ch. 1 The Life, Times, and Career of the Professional Salesperson Ch. 2 Relationship Marketing: Where Personal Selling Fits Ch. 3 Social, Ethical, and Legal Issues in Selling Pt. II Preparation for Relationship Selling Ch. 4 The Psychology of Selling: Why People Buy Ch. 5 Communication for Relationship Building: It’s Not All Talk Ch. 6 …
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for succe…
Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional belief…
Quality management is essential to small and medium-sized enterprises (SMEs) in order to increase bottom-line results, save money and manage risks. Ray Tricker has already guided hundreds of businesses through the challenge and this new book, updated for the 2008 standard, provides: Relevant examples that put the concepts and requirements into a real-life context Down to earth explanations to h…
Table of Contents : I . DECISION TO BECOME AN ENTREPRENEUR 1. Introduction to Entrepreneurship II. DEVELOPING SUCCESSFUL BUSINESS IDEAS 2. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Industry and Competitor Analysis 5. Developing an Effective Business Model III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 6. Building a New Venture Team 7. Assessing…