In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to str…
Arsitektur sebuah model manajemen bertujuan turut menciptakan manajer-manajer profesional, baik dari awal, yakni para mahasiswa yang masih kuliah, maupun pada saat sudah bekerja, yaitu para manajer, agar mereka dapat mengembangkan peran mereka pada usaha yang sudah ada. Menjabarkan objek-objek yang menjadi bidang tanggung jawab manajer: yaitu perusahaan secara holistis, yang meliputi lingkup …
This book shows how you can make sure that when change happens (and it frequently does) your company is ready for it. Shareholders want to see change take effect immediately, as each day's delay can cost them money or lose them market share, while staff are often suspicious of change, wondering what's in it for them. How do you make sure the change you want happens successfully, that it has eve…
Buku ini disusun berdasarkan bahan tulisan-tulisan dari para pakar dn praktisi bisnis seperti berikut : - A.B. Susanto dan Himawan Wijanark, the Jakarta Consulting Group - Andrew Clark dan Knut Storholm, PT. Boston Consulting Indonesia - Donny Prihandono, direktur eksekutif Center for Corporate Leadership - Florence Hui, Mehmet Pasa dan Mike Sherman, McKinsey Quarter
This unique approach to the design of long-term strategy instructs readers to plan a company's long-term strategy beginning with the product, assessing its market position, price, and unique appeal, and using it as a springboard for the entire long-range strategic plan. It outlines a model of excellence, highlighting its purposes, leadership, commitment, and relevance, and includes tips on how …
A collection of highly specialized and newly translated selections of the Clausewitz classic, On War, constituting about one-sixth of the total material. Encompasses Clausewitz's ideas on strategic thought and behavior to expound on the nature of strategic genius, strategy as an outgrowth of the clash of wills, and other ideas. Think about strategy and sharpen judgment in an unpredictable en…