Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The…
This book contains a summarization and integration the latest research in strategic management and related disciplines in a way that is accessible to students and practitioners and in a way that facilitates its application. Within each chapter, current thinking and research is incorporated in the discussion. Each chapter reflects the latest developments in strategic management research. The con…
Do you think of your company's talent as an investment to be managed like a portfolio? You should, according to authors Becker, Huselid, and Beatty, if you're interested in strategy execution. Many companies fall into the trap of spending too much time and money on low performers, while high performers aren't getting the necessary resources, development opportunities, or rewards.
The importance of TQC (Total Quality Control) in mass-production manufacturing has been demonstrated frequently and emphatically. TQC emphasizes an approach called “market-in” which stresses the importance of remembering the consumer in all aspects of business. In A Strategy for Corporate Innovation, Shirou Fujita provides an informative and stimulating description of how TQC was applie…
"Mencari buku manajemen strategik yang khas Indonesia ibarat mencari jarum di tengah tumpukan jerami. Referensi manajemen strategik selama ini dipenuhi buku-buku impor yang sering kali 'terlalu jauh dan mengawang-awang' bagi pembaca di Indonesia. Oleh karena itu kehadiran buku ini serasa menjawab kebutuhan, apalagi kombinasi dua penulis - Prof Martani dan Jemsly - yang pas dengan ciri disiplin …