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Ditemukan 61 dari pencarian Anda melalui kata kunci: subject="Marketing"
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  "count" => "select count(distinct b.biblio_id) from biblio as b left join mst_publisher as mp on b.publisher_id=mp.publisher_id left join mst_place as mpl on b.publish_place_id=mpl.place_id where b.opac_hide=0 and (b.biblio_id in(select bt.biblio_id from biblio_topic as bt left join mst_topic as mt on bt.topic_id=mt.topic_id where mt.topic like ?))"
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Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir
cover
Consumer behavior : buying, having, and being
Komentar Bagikan
Solomon, Michael R.

More than 6 million students are using Pearson MyLabs! Pearson MyLabs are online personalized learning programs that improve learning outcomes. Through individualized study plans, immediate feedback, integrated eTexts, media and tutorial instruction there are endless opportunities to practice and master difficult topics. MyLabs also offer unprecedented insights into class and student performanc…

Edisi
9th Ed.
ISBN/ISSN
978-0137034963
Deskripsi Fisik
680 p.: figs., tabs., gloss., indexs : 28 cm.
Judul Seri
-
No. Panggil
BDB Sol
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Basic marketing research
Komentar Bagikan
Churcill, Gilbert A.Brown, Tom J.Suter, Tracy A.

PART I: INTRODUCTION TO MARKETING RESEARCH AND PROBLEM DEFINITION. 1. Role of Marketing Research. 2. Gathering Marketing Intelligence: The Systems Approach. 3. Gathering Marketing Intelligence: The Project Approach. 4. Problem Formulation. PART II: RESEARCH DESIGN. 5. Types of Research Design and Exploratory Research. 6. Descriptive and Causal Research Designs…

Edisi
7th ed.
ISBN/ISSN
978-1439041406
Deskripsi Fisik
xxvi, 593p. : ill., tabs., index. ; 28 cm.
Judul Seri
-
No. Panggil
BD 79 Chu
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Entry strategies for international markets
Komentar Bagikan
Root, Franklin R.

TABLE OF CONTENTS Preface 1 The New Global Economy: Challenges and Opportunities 2 Designing Entry Strategies for International Markets 3 Deciding on the International Product Candidate and Target Market 4 Entering International Markets Through Exports 5 Entering International Markets Through Licensing and Other Contractual Arrangements 6 Entering International Markets Through Investm…

Edisi
-
ISBN/ISSN
0-02-926903-2
Deskripsi Fisik
xii, 324 p. : index, bibl., notes, figs., tabs., s
Judul Seri
-
No. Panggil
BCB/AZB 521 Roo
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Digital marketing : strategy, implementation and practice
Komentar Bagikan
Chaffey, DaveChadwick, Fiona Elis

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Fa…

Edisi
6th ed.
ISBN/ISSN
978-1-292-07761-1
Deskripsi Fisik
xxiii, 702 p. : figs., tabs., index. ; 27 cm.
Judul Seri
-
No. Panggil
BA/WR 79 Cha
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Market your way to growth : 8 ways to win
Komentar Bagikan
Kotler, PhilipKotler, Milton

If you think that companies can't grow in a low-growth economy, Market Your Way to Growth will change your mind. Most companies anchor their growth plans in one or two strategies, often adopted before the world became so globalized and technologically-advanced. Companies now need to examine all eight strategies that might promise fresh growth. Is your company innovative? Is your brand as strong…

Edisi
-
ISBN/ISSN
978-1-118-49640-4
Deskripsi Fisik
xxvii, 212 p. : notes,l index ; 24 cm.
Judul Seri
-
No. Panggil
BA Kot
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Essentials of entrepreneurship and small business management
Komentar Bagikan
Scarborough, Norman M.

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for succe…

Edisi
6th ed.
ISBN/ISSN
978-0132453264
Deskripsi Fisik
648 p. : figs., tabs., index ; 27 cm.
Judul Seri
-
No. Panggil
ABJ/AZH Sca
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Anomaly : how to finally stand out from the crowd
Komentar Bagikan
Miller, Zack

Anomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what the…

Edisi
-
ISBN/ISSN
978-1642791754
Deskripsi Fisik
xii, 186 p. ; 24 cm.
Judul Seri
-
No. Panggil
BA/ABJ Mil
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Entrepreneurial small business
Komentar Bagikan
Katz, Jerome A.Green, Richard P

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional belief…

Edisi
3rd ed.
ISBN/ISSN
0071220941
Deskripsi Fisik
xxxiii, 654 p.: figs., tabs., gloss., End notes.,
Judul Seri
-
No. Panggil
AZH/ABJ 79
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Chaotics
Komentar Bagikan
Kotler, PhilipCaslione, John A.

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. This book complete with metri…

Edisi
-
ISBN/ISSN
978-0-8144-1521-4
Deskripsi Fisik
xiii, 206 p.: figs., index ; 24 cm.
Judul Seri
-
No. Panggil
ADBE 313
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Lateral marketing : new techniques for finding breakthrough ideas
Komentar Bagikan
Kotler, PhilipTrias de Bes, Fernando

Edisi
-
ISBN/ISSN
0-471-45516-4
Deskripsi Fisik
xvi, 206 p. : index ; 24 cm.
Judul Seri
-
No. Panggil
BA 79

Edisi
-
ISBN/ISSN
0-471-45516-4
Deskripsi Fisik
xvi, 206 p. : index ; 24 cm.
Judul Seri
-
No. Panggil
BA 79
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir
Perpustakaan - Pusat Informasi Manajemen
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Perpustakaan PPM Manajemen merupakan bagian penting dari institusi pendidikan PPM School of Management (PPM Manajemen) di Jakarta. Perpustakaan ini berfungsi sebagai pusat sumber informasi yang mendukung kegiatan akademik, penelitian, dan pengembangan manajemen.

NPP : 3171062B0000001

 

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