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SQL ⚙️: array:2 [ "count" => "select count(distinct b.biblio_id) from biblio as b left join mst_publisher as mp on b.publisher_id=mp.publisher_id left join mst_place as mpl on b.publish_place_id=mpl.place_id where b.opac_hide=0 and (b.biblio_id in(select bt.biblio_id from biblio_topic as bt left join mst_topic as mt on bt.topic_id=mt.topic_id where mt.topic like ?))" "query" => "select b.biblio_id, b.title, b.image, b.isbn_issn, b.publish_year, mp.publisher_name as `publisher`, mpl.place_name as `publish_place`, b.labels, b.input_date, b.edition, b.collation, b.series_title, b.classification from biblio as b left join mst_publisher as mp on b.publisher_id=mp.publisher_id left join mst_place as mpl on b.publish_place_id=mpl.place_id where b.opac_hide=0 and (b.biblio_id in(select bt.biblio_id from biblio_topic as bt left join mst_topic as mt on bt.topic_id=mt.topic_id where mt.topic like ?)) order by b.last_update desc limit 10 offset 50" ]
Bind Value ⚒️: array:1 [ 0 => "%Marketing%" ]
Market-based management : strategies for growing customer value and profita…
This book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundament…
- Edisi
- 4th ed.
- ISBN/ISSN
- 978-0131293724
- Deskripsi Fisik
- xxii, 506 p.: igs., notes, gloss., index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BAD
Integrated advertising, promotion, and marketing communications
This global edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at pearson has worked closely with educators.
- Edisi
- 5th ed.
- ISBN/ISSN
- 978-0-273-75328-5
- Deskripsi Fisik
- 463 p. : figs., endnote, index ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BA/MA
Integrated advertising, promotion, and marketing communications
This global edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at pearson has worked closely with educators.
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-0-273-78698-6
- Deskripsi Fisik
- 480 p, : figs., cases, endnotes ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BA/MA
Green marketing management
GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new text provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detai…
- Edisi
- -
- ISBN/ISSN
- 978-1111530372
- Deskripsi Fisik
- xvi, 334p. : ill. , tabs.,index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BA/JNE
Marketing management
For these Global Editions, the editorial team at Pearson has collaborated with educator across the world to address a wide range of subject and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version.Ta…
- Edisi
- 15th Ed.
- ISBN/ISSN
- 978-1-292-09262-1
- Deskripsi Fisik
- 714 p. : figs.,tabs.,app.,glossary.,index ; 27 cm.
- Judul Seri
- -
- No. Panggil
- BA
Entrepreneurship : successfully launching new ventures
Table of Contents : I . DECISION TO BECOME AN ENTREPRENEUR 1. Introduction to Entrepreneurship II. DEVELOPING SUCCESSFUL BUSINESS IDEAS 2. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Industry and Competitor Analysis 5. Developing an Effective Business Model III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 6. Building a New Venture Team 7. Assessing…
- Edisi
- -
- ISBN/ISSN
- 978-0273761402
- Deskripsi Fisik
- 600 p. : tabs., gloss., case app., index ; 27 cm.
- Judul Seri
- -
- No. Panggil
- ABJ
Menguasai riset pemasaran : cara mudah & praktis
Jangan pernah membuat keputusan penting atau perencanaan yang penting tanpa informasi yang dapat dipercaya kebenarannya. Informasi pemasaran yang dapat dipercaya adalah informasi yang diperoleh melalui riset pemasaran. Pemahaman tentang cara-cara yang digunakan dalam riset pemasaran sangat penting untuk diketahui baik oleh mahasiswa manajemen maupun para praktisi bisnis. Buku ini terdiri dari …
- Edisi
- -
- ISBN/ISSN
- 979-442-229-0
- Deskripsi Fisik
- viii, 182 p. : figs., tabs., grafik ., ; 21 cm.
- Judul Seri
- Seri Manajemen Praktis No. 20
- No. Panggil
- BD Kou
Marknon : manajemen pemasaran untuk semua manajer
- Edisi
- -
- ISBN/ISSN
- 979-442-065-4
- Deskripsi Fisik
- xvi, 280 p. : exercises, refs., index ; 24 cm.
- Judul Seri
- Seri Manajemen No. 182
- No. Panggil
- BA/AB Sow
- Edisi
- -
- ISBN/ISSN
- 979-442-065-4
- Deskripsi Fisik
- xvi, 280 p. : exercises, refs., index ; 24 cm.
- Judul Seri
- Seri Manajemen No. 182
- No. Panggil
- BA/AB Sow
Strategi pemasaran ekspor
Sebenarnya kegiatan ekspor identik dengan menjual barang pada umumnya. Bedanya, dalam ekspor penjualan dilakukan dengan bangsa lain, pembayaran dilakukan dengan valuta asing dan terpaksa memakai bahasa asing dalam berkomunikasi. Dengan demikian pengekspor harus mendalami cara-cara memasarkan produknya di mana pasar memiliki selera kebutuhan yang berbeda dengan pasar lokal. Selain itu, prosedur …
- Edisi
- -
- ISBN/ISSN
- 979-442-094-8
- Deskripsi Fisik
- vii, 143 p. : refs., ; 21 cm.
- Judul Seri
- Seri Bisnis Internasional No. 3
- No. Panggil
- BCB 5535 Ami
Pemasaran : refleksi masa kini dan masa depan
- Edisi
- -
- ISBN/ISSN
- 9786021356906
- Deskripsi Fisik
- 328 p. 24 cm.
- Judul Seri
- -
- No. Panggil
- BA Pem
- Edisi
- -
- ISBN/ISSN
- 9786021356906
- Deskripsi Fisik
- 328 p. 24 cm.
- Judul Seri
- -
- No. Panggil
- BA Pem
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operational Management 
Strategic Management