Emotional branding : the new paradigm for connecting brands to people

An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to…

Designing and managing the supply chain : concepts, strategies, and case stu…

Edisi

3rd. ed

ISBN/ISSN

978-007-127097

Deskripsi Fisik

xxviii, 498 p. : figs., tabs., index. ; 25 cm.

Judul Seri

-

No. Panggil

BZA/TC 79

Supply chain management : strategy, planning, and operation

A Strategic Framework for Understanding Supply Chain Management   Borne from a course on supply chain management taught at Northwestern University’s Kellogg School of Management, Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems.   The Sixth Edition weaves in compelling case study examples,…

ABC's of relationship selling through service

ABC's of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to dem…

Advertising and promotion : an integrated marketing communications perspective

Edisi

10th ed.

ISBN/ISSN

978--981-4575-11-9

Deskripsi Fisik

xxxvi, 842 p. : figs., tabs., index. ; 28 cm.

Judul Seri

-

No. Panggil

BK/BR

Marketing research: an applied orientation

Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative materi…

Services marketing: integrating customer focus across the firm

"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-fo…

Market-based management : strategies for growing customer value and profita…

This book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundament…

Integrated advertising, promotion, and marketing communications

This global edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at pearson has worked closely with educators.

Integrated advertising, promotion, and marketing communications

This global edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at pearson has worked closely with educators.