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Digital marketing made easy by Jason McDonald of Stanford Continuing Studies. This book explains how to BUILD YOUR BRAND and SELL MORE STUFF via the THINK / DO / LEARN methodology.
When The Machine That Changed the World was first published in 1990, Toyota was half the size of General Motors. Today Toyota is passing GM as the world's largest auto maker and is the most consistently successful global enterprise of the past fifty years. This management classic was the first book to reveal Toyota's lean production system that is the basis for its enduring success. Now reis…
Does keeping up with all the business gurus and their latest theories make your head spin? Do you suffer “management theory overload” every time you walk into the business section of the bookstore? The marketplace is flooded with management experts claiming that if you apply their methods, your business will become spectacularly successful. But how can all of them be right? And how can …
Corporate Strategy and Sustainability is a substantially updated, detailed overview of sustainability issues for business and economics students. Built to teach the evolution of the history of sustainability practices, this edition has expanded coverage of social sustainability issues, non-Western perspectives and sustainable supply chains. Rich in cases, these too have been updated to demonstr…
In their book on leading organization transformation, , the authors described a new approach to transforming an organization. In this companion volume, they provide specific guidance for putting their change theory into practice, offering detailed tools, techniques, and step-by-step processes. Dean Anderson is a leader in the field of organization transformation. Linda Ackerman Anderson sparked…
This book is specifically about the interaction of leadership style, mindset and the change processes be - revolutionizes leaders' approach to transformational change. Shattering the myth that transformation can be managed, this book - parts of the Practicing Organization Development series - offers you new direction of thinking and ways of thinking and behaving that are essential for success…
Millions worldwide have read and embraced John Kotter's ideas on change management and leadership. Leading Change is widely recognized as his seminal work on leading transformational change, and is an important precursor to his newer ideas on acceleration: effectively managing operations while seizing new opportunity. Needed more today than at any time in the past, this immensely relevant bo…
Describes the key qualities managers must have to make their companies stronger in a changing market, and discusses the most common mistakes managers make in trying to change their companies
Organizational Strategy, Structure, and Process broke fresh ground in the understanding of strategy at a time when thinking about strategy was still in its early days, and it has not been displaced since.”—David J. Hickson, Emeritus Professor of International Management & Organization, University of Bradford School of Management Originally published in 1978, Organizational Strategy, Struc…