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Business historian Nancy F. Koehn begins Brand New -- her critically acclaimed examination of the means by which six aspiring entrepreneurs created viable and enduring products -- with the story of Josiah Wedgewood, the 18th-century potter whose name, after two centuries, is still synonymous with finely made china. Koehn also considers the achievements of H. J. Heinz (food production), Marshall…
What Should I Do? This is the cornerstone question for a multitude of ethical considerations - and the basis for this text. How we function when ethical challenges arrive in our "real" lives is the framework for Andrew Ghillyer's Business EthicsNow.This application-basedtext takes the theory ofbusiness ethics andapplies it to the realisticscenarios that studentsmay encounter at allstages of the…
M:Organizational Behavior, 5th edition by McShane and Von Glinow delivers essential Organizational Behavior knowledge in an accessible, student-focused style. This book's concise presentation of the latest OB concepts and practices is built on the main textbook?s solid literature foundation, informative exhibits, relevant real-world examples, global connections, and excellent readability. It al…
This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of: 1. statistical, econometric, and machine learning techniques; 2. data handling capabilities; 3. at least one programming language. Practical in orientation, the volume offers illustrative case studies throughout and…
This text is aimed at those studying entrepreneurship as part of any degree or management course. The book presents a clear style, coherent and logical organisation of themes, and a critical discussion of key ideas to facilitate students' learning and lecturers' course planning and delivery.Strategic Entrepreneurship provides comprehensive coverage of this dynamic field, which is growing fast i…
This book is about three interrelated topics: small business, enterprise development, and entrepreneurship. Each of the three has many definitions. The emphasis of this book, is on identifying opportunities and strategic strengths, om applying them to venture formation and development, and on transformaing entrepreneurial small firm, with their hands-on operations, to entreprises with more prof…
"Jangan Mau Seumur Hidup Jadi Orang Gajian! Mungkin judul buku ini terlalu propokatif bagi Anda. Ya memang itu maksud kami menulis buku ini. Memprofokasi Anda. Memprofokasi emosi Anda. Memprofokasi pikiran anda dan memprofokasi agar Anda bertindak. Yang jelas anda sekarang telah memegang buku ini, artinya profokasi tahap pertama kami sudah berhasil. Tinggal anda membaca dan menjalankannya. Buku…