Is downsizing the answer to solving corporate woes? Why is my company not growing? Why do companies fall sick, recover and subsequently succumb to the same ailments? If these questions sound familiar, chances are your company is in a slump and it does not seem like the situation will improve any time soon. Like many companies, yours has fallen sick due to corporate viruses such as global econom…
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantag…
For information professional, the key to success in this potentially destablizing context is to develop the new skills the workplace demands. Above all, the LIS professional must actively prioritize a commitment to continuous professional development. The information industry is growing fast and the LIS profession is experiencing very rapid change. This series has been designed to help you mana…
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"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-fo…
Petugas pelayanan pelanggan (customer service representative atau CSR) adalah jantungnya perusahaan modern. Mereka membantu perusahaan menjadi sukses dengan memenuhi kebutuhan pelanggan. Petugas pelayanan pelanggan membantu memecahkan masalah pelanggan, menginformasikan produk dan kebijakan perusahaan, serta melayani pelanggan dengan sebaik-baiknya. Sasaran dan tujuan dari upaya mereka adalah k…