Ditapis dengan
Digital Marketing at HBS Online
In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its…
- Edisi
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- ISBN/ISSN
- -
- Deskripsi Fisik
- PDF, 18p, 1,5mb.
- Judul Seri
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- No. Panggil
- NONE
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-comme…
- Edisi
- 3rd
- ISBN/ISSN
- 9781398605992
- Deskripsi Fisik
- PDF, 417p, 2mb.
- Judul Seri
- -
- No. Panggil
- NONE
Marketing 6.0 : the future is immersive
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate…
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- ISBN/ISSN
- 9781119835219
- Deskripsi Fisik
- vii, 247 p. ; 24 cm.
- Judul Seri
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- No. Panggil
- BA Kot
Digital marketing
Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. …
- Edisi
- 8th
- ISBN/ISSN
- 978-1292400969
- Deskripsi Fisik
- PDF, 562p, 15mb.
- Judul Seri
- -
- No. Panggil
- NONE
Digital marketing : strategy, implementation and practice
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Fa…
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- 6th ed.
- ISBN/ISSN
- 978-1-292-07761-1
- Deskripsi Fisik
- xxiii, 702 p. : figs., tabs., index. ; 27 cm.
- Judul Seri
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- No. Panggil
- BA/WR 79 Cha
Pemasaran digital : konsep, strategi, dan tren masa kini
Di era digital yang berkembang pesat, pemasaran tidak lagi terbatas pada metode konvensional seperti iklan cetak, televisi atau radio. Teknologi telah menguah cara bisnis berinteraksi dengan pelanggan, dan pemasaran digital menjadi elemen yang sangat penting dalam strategi bisnis modern. Pemasaran digital mengacu pada berbagai upaya pemasaran yang menggunakan internet dan teknologi digital untu…
- Edisi
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- ISBN/ISSN
- 9786349627702
- Deskripsi Fisik
- x, 236 p. ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BA/WR 79 Kur
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management