The orange code: how ING direct succeeded by being a rebel with a cause

This book recounts ING Direct's–the successful Internet-based direct bank with over 20 million customers–intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring…

Adapth : why success always starts with failur

Tim Harford, the Undercover Economist, shows us a new and inspiring approach to solving the most pressing problems in our lives. When faced with complex situations, we have all become accustomed to looking to our leaders to set out a plan of action and blaze a path to success. Harford argues that todayÂ’s challenges simply cannot be tackled with ready-made solutions and expert opinion; the w…

Total business design

Edisi

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ISBN/ISSN

0-471-96479-4

Deskripsi Fisik

vii, 193 p. : app.; index; 24 cm.

Judul Seri

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No. Panggil

AA/AD Far

Chaotics

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. This book complete with metri…