This book recounts ING Direct's–the successful Internet-based direct bank with over 20 million customers–intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring…
Inilah buku pertama yang mengungkapkan "rahasia" di balik berkembangnya pemikiran ekonomi sejak masa awal kelahirannya sampai perkembangannya yang paling mutakhir dengan cara yang bener-benar lain daripada buku-buku tentang sejarah ilmu ekonomi lainnya. Deangan narasi bak novel dan paparan yang cerdas, penulis membawa pembaca masuk ke kancah pergumulan pemikiran ekonomi dengan semua aliran dan …
Business historian Nancy F. Koehn begins Brand New -- her critically acclaimed examination of the means by which six aspiring entrepreneurs created viable and enduring products -- with the story of Josiah Wedgewood, the 18th-century potter whose name, after two centuries, is still synonymous with finely made china. Koehn also considers the achievements of H. J. Heinz (food production), Marshall…