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Advertising and promotion : an integrated marketing communications perspective
- Edisi
- 10th ed.
- ISBN/ISSN
- 978--981-4575-11-9
- Deskripsi Fisik
- xxxvi, 842 p. : figs., tabs., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BK/BR
- Edisi
- 10th ed.
- ISBN/ISSN
- 978--981-4575-11-9
- Deskripsi Fisik
- xxxvi, 842 p. : figs., tabs., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BK/BR
Integrated advertising, promotion, and marketing communications
This global edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at pearson has worked closely with educators.
- Edisi
- 5th ed.
- ISBN/ISSN
- 978-0-273-75328-5
- Deskripsi Fisik
- 463 p. : figs., endnote, index ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BA/MA
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management