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Ditemukan 7 dari pencarian Anda melalui kata kunci: subject="Marketing research"
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cover
Metode riset bisnis
Komentar Bagikan
Umar, Husein

Salah satu tugas pokok manajemen berkaitan erat dengan pemecahan masalah (problem solving) dan pengambilan keputusan (decision making). Disinilah riset menunjukkan peran pentingnya. Hasil riset akan menyediakan informasi yang efektif bagi manajemen untuk mengatasi masalah-masalah perusahan sekaligus meraih peluang yang berkaitan dengan bisnis perusahaan. Dalam buku ini anda akan memahami mat…

Edisi
-
ISBN/ISSN
979-686-900-4
Deskripsi Fisik
xii, 324 p. : figs., refs., tabs., 23 cm.
Judul Seri
-
No. Panggil
DA/AA Uma
cover
Marketing Research: An Applied Orientation
Komentar Bagikan
Malhotra, Naresh K.

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a v…

Edisi
7th
ISBN/ISSN
978-1292265636
Deskripsi Fisik
PDF, 890p, 18mb.
Judul Seri
-
No. Panggil
BD 79 Mal
cover
The Marketing book
Komentar Bagikan
McDonald, Jason

Digital marketing made easy by Jason McDonald of Stanford Continuing Studies. This book explains how to BUILD YOUR BRAND and SELL MORE STUFF via the THINK / DO / LEARN methodology.

Edisi
-
ISBN/ISSN
978-1725617278
Deskripsi Fisik
298 p. ; 23 cm.
Judul Seri
-
No. Panggil
BA/BHE McD
cover
Market research in practice
Komentar Bagikan
Hague, PaulCupman, JuliaHarrison, MatthewTruman, Oliver

Edisi
3rd ed.
ISBN/ISSN
9780749475857
Deskripsi Fisik
xviii, 382 p. ; 24 cm.
Judul Seri
-
No. Panggil
BD Mar

Edisi
3rd ed.
ISBN/ISSN
9780749475857
Deskripsi Fisik
xviii, 382 p. ; 24 cm.
Judul Seri
-
No. Panggil
BD Mar
cover
Basic marketing research
Komentar Bagikan
Churcill, Gilbert A.Brown, Tom J.Suter, Tracy A.

PART I: INTRODUCTION TO MARKETING RESEARCH AND PROBLEM DEFINITION. 1. Role of Marketing Research. 2. Gathering Marketing Intelligence: The Systems Approach. 3. Gathering Marketing Intelligence: The Project Approach. 4. Problem Formulation. PART II: RESEARCH DESIGN. 5. Types of Research Design and Exploratory Research. 6. Descriptive and Causal Research Designs…

Edisi
7th ed.
ISBN/ISSN
978-1439041406
Deskripsi Fisik
xxvi, 593p. : ill., tabs., index. ; 28 cm.
Judul Seri
-
No. Panggil
BD 79 Chu
cover
Marketing research: an applied orientation
Komentar Bagikan
Malhotra, Naresh K.

Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative materi…

Edisi
6th ed.
ISBN/ISSN
978-0-13-609423-4
Deskripsi Fisik
929 p. : figs., tabs., index. ; 27 cm.
Judul Seri
-
No. Panggil
BD 79
cover
Menguasai riset pemasaran : cara mudah & praktis
Komentar Bagikan
Kountur, Ronny

Jangan pernah membuat keputusan penting atau perencanaan yang penting tanpa informasi yang dapat dipercaya kebenarannya. Informasi pemasaran yang dapat dipercaya adalah informasi yang diperoleh melalui riset pemasaran. Pemahaman tentang cara-cara yang digunakan dalam riset pemasaran sangat penting untuk diketahui baik oleh mahasiswa manajemen maupun para praktisi bisnis. Buku ini terdiri dari …

Edisi
-
ISBN/ISSN
979-442-229-0
Deskripsi Fisik
viii, 182 p. : figs., tabs., grafik ., ; 21 cm.
Judul Seri
Seri Manajemen Praktis No. 20
No. Panggil
BD Kou