Strategic management and business policy : contains a Srategic Managemen Model that runs throught the first 11 chapters and is made operational through the Strategic Audit, a complete case analysis methodology. This book developed thre useful techniques: - External Factor Analysis (EFAS) - Internal Factor Analysis (IFAS) Strategic Factor Analysis Summary (SFAS) This book also explain a bro…
Wheelen and HungerÂ’s class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face the future consequences such as climate change, global warming and energy availability. Table of Contents : …
At the end of the twentieth century, international business functioned in an environment dominated by the triad of economic power formed by the USA, Japan and the European Community. Multinational corporate strategies had to be formulated within the context of intense global competition between these three economic blocs. This book, first published in 1990, analyses the interplay between the tr…