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Sales force management : leadership, innovation, technology
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social medi…
- Edisi
- 12th ed.
- ISBN/ISSN
- 978-1-138-95172-3
- Deskripsi Fisik
- xxviii, 465 p. : exhibits., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BP 79 Joh
ABC's of relationship selling through service
ABC's of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to dem…
- Edisi
- 11 th ed.
- ISBN/ISSN
- 978-0071289283
- Deskripsi Fisik
- xxxi, 538 p. : ill., tabs., figs., index ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BQB
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management