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ABC's of relationship selling through service
ABC's of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to dem…
- Edisi
- 11 th ed.
- ISBN/ISSN
- 978-0071289283
- Deskripsi Fisik
- xxxi, 538 p. : ill., tabs., figs., index ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BQB
Services marketing: integrating customer focus across the firm
"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-fo…
- Edisi
- -
- ISBN/ISSN
- 978-007-108696-7
- Deskripsi Fisik
- xxvii, 642 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BBC/BZT
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management