Ditapis dengan
Enchantment : The Art of changing hearts, minds and actions
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Faceboo…
- Edisi
- -
- ISBN/ISSN
- 978-0241953648
- Deskripsi Fisik
- xxi, 211 p. : ill., figs. ; 23 cm.
- Judul Seri
- -
- No. Panggil
- AD/BAD Kaw
Innovation diamond : strategi meraih keunggulan kompetitif melalui inovasi pr…
Buku ini mengupas konsep dan praktik pengembangan produk baru sebagai strategi mendapatkan keunggulan bersaing. Konsep Innovation Diamond terdiri dari empat bagian yaitu strategi inovasi, portofolio inovasi, serta iklim, budaya dan kepemimpinan inovasi. Keempat komponen tersebut membentuk model inovasi produk berkelanjutan. Buku ini dilengkapi dengan contoh praktik di Perusahaan Global (P&G,…
- Edisi
- -
- ISBN/ISSN
- 9786349627719
- Deskripsi Fisik
- v, 237 p. : picts, ; 23 cm.
- Judul Seri
- -
- No. Panggil
- BH 42 Kur
The Marketing book
Digital marketing made easy by Jason McDonald of Stanford Continuing Studies. This book explains how to BUILD YOUR BRAND and SELL MORE STUFF via the THINK / DO / LEARN methodology.
- Edisi
- -
- ISBN/ISSN
- 978-1725617278
- Deskripsi Fisik
- 298 p. ; 23 cm.
- Judul Seri
- -
- No. Panggil
- BA/BHE McD
Consumer behavior : buying, having, and being
More than 6 million students are using Pearson MyLabs! Pearson MyLabs are online personalized learning programs that improve learning outcomes. Through individualized study plans, immediate feedback, integrated eTexts, media and tutorial instruction there are endless opportunities to practice and master difficult topics. MyLabs also offer unprecedented insights into class and student performanc…
- Edisi
- 9th Ed.
- ISBN/ISSN
- 978-0137034963
- Deskripsi Fisik
- 680 p.: figs., tabs., gloss., indexs : 28 cm.
- Judul Seri
- -
- No. Panggil
- BDB Sol
Digital marketing : strategy, implementation and practice
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Fa…
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-1-292-07761-1
- Deskripsi Fisik
- xxiii, 702 p. : figs., tabs., index. ; 27 cm.
- Judul Seri
- -
- No. Panggil
- BA/WR 79 Cha
Blue ocean shift : beyond competing - proven steps to inspire confidence and…
BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organizat…
- Edisi
- -
- ISBN/ISSN
- 978-0-316-31404-6
- Deskripsi Fisik
- xi, 322 p. : figs., tabs., index. ; 23,5 cm.
- Judul Seri
- -
- No. Panggil
- BAD
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management