It has long been assumed that new product innovations are typically developed by product manufacturers, an assumption that has inevitably had a major impact on innovation-related research and activities ranging from how firms organize their research and development to how governments measure innovation. In this synthesis of his seminal research, von Hippel challenges that basic assumption and d…
Designed for courses within MBA engineering and executive education programs, The Human Side of Managing Technical Information, Second Edition, provides a variety of approaches and perspectives on issues critical to the effective leadership of technical professionals and cross-functional teams throughout the innovation process. Updated throughout, the second edition's collection of articles cov…
"Managing Services" views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management wi…