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Marketing management
Table of contents : PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT Defining Marketing for the New Realities Marketing Planning and Management PART 2: UNDERSTANDING THE MARKET Analyzing Consumer Markets Analyzing Business Markets Conducting Marketing Research PART 3: DEVELOPING A VIABLE MARKET STRATEGY Identifying Market Segments and Target Customers Crafting a Customer Value Propositi…
- Edisi
- 17th ed.
- ISBN/ISSN
- 9781292462714
- Deskripsi Fisik
- 551 p. : figs., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BA Kot
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management