Marketing management

Table of contents : PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT Defining Marketing for the New Realities Marketing Planning and Management PART 2: UNDERSTANDING THE MARKET Analyzing Consumer Markets Analyzing Business Markets Conducting Marketing Research PART 3: DEVELOPING A VIABLE MARKET STRATEGY Identifying Market Segments and Target Customers Crafting a Customer Value Propositi…

Strategic brand management : building, measuring, and managing brand equity

Edisi

4th ed.

ISBN/ISSN

9780273779414

Deskripsi Fisik

590 p.: figure., index.; 27 cm.

Judul Seri

-

No. Panggil

BH/BHE/ADBE

Marketing management

For these Global Editions, the editorial team at Pearson has collaborated with educator across the world to address a wide range of subject and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version.Ta…