The Ocean World

Di film ini kita akan di ajak kedunia bawah laut yang indah, dan memepesona yang tidak mungkin kita temui di daratan. seperti pemandangan laut di Great Barrier Reef di Australia, Peninsula Valdez di Argentina, dan Roca Partida di Mexico. Seakan-akan kita di pandu oleh sang penyu langsung dari layar kaca anda. Film Ocean World 3D ini juga menunjukan berbagai jenis ikan dan terumbu karang yang t…

Integrated advertising, promotion, and marketing communications

This global edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at pearson has worked closely with educators.

Green marketing management

GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new text provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detai…

Marketing management

For these Global Editions, the editorial team at Pearson has collaborated with educator across the world to address a wide range of subject and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version.Ta…

Ethical decision making in business : a managerial approach

With a vibrant four-color design, the market-leading "Ethical Decision Making For Business: A Managerial Approach, 9/e, International Edition" delivers an accessible, applied text that thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, the authors address the overall concepts, processes, and best practices associate…

Business and its environment

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firmÂ’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The seventh edition includes four new chapters on…

ISO 9001 : 2008 for small businesses

Quality management is essential to small and medium-sized enterprises (SMEs) in order to increase bottom-line results, save money and manage risks. Ray Tricker has already guided hundreds of businesses through the challenge and this new book, updated for the 2008 standard, provides: Relevant examples that put the concepts and requirements into a real-life context Down to earth explanations to h…

Harvard Business Review on nonprofits

Eight essays by experts in the field explore all aspects of the work of modern nonprofit organizations and how managers can learn from the success of venture capitalists

Corporate-level strategy : creating value in the multibusiness company

Edisi

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ISBN/ISSN

0-471-04716-3

Deskripsi Fisik

xiv, 450 p. : index, apps., notes, exhibits ; 24 c

Judul Seri

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No. Panggil

AZCL/AD

Multi-business from diversification to corporate holding

A company is diversified when she runs two or more different businesses. The word “businesses” can refer either to lines of products or to companyÂ’s structure, however – since in the real world the corporate configuration always reflects companyÂ’s market situation - the most distinctive characteristics of diversified companies is certainly a large number of different product…