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Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team wit…
What Should I Do? This is the cornerstone question for a multitude of ethical considerations - and the basis for this text. How we function when ethical challenges arrive in our "real" lives is the framework for Andrew Ghillyer's Business EthicsNow.This application-basedtext takes the theory ofbusiness ethics andapplies it to the realisticscenarios that studentsmay encounter at allstages of the…
M:Organizational Behavior, 5th edition by McShane and Von Glinow delivers essential Organizational Behavior knowledge in an accessible, student-focused style. This book's concise presentation of the latest OB concepts and practices is built on the main textbook?s solid literature foundation, informative exhibits, relevant real-world examples, global connections, and excellent readability. It al…
The definitive guide to manufacturing planning and control--FULLY REVISED AND UPDATED FOR THE CPIM EXAM Improve supply chain effectiveness, productivity, customer satisfaction, and profitability with help from this authoritative resource. Completely up-to-date, Manufacturing Planning and Control for Supply Chain Management: APICS/CPIM Certification Edition offers comprehensive preparation for …
Strategically integrate AI into your organization to compete in the tech era The rise of artificial intelligence is nothing short of a technological revolution. AI is poised to completely transform accounting and auditing professions, yet its current application within these areas is limited and fragmented. Existing AI implementations tend to solve very narrow business issues, rather than se…
Investments set the standardas a graduate (MBA) text intended primarily for courses in investment analysis.The guiding principle has been to present the material in a framework that isorganized by a central core of consistent fundamental principles and will introducestudents to major issues currently of concern to all investors. In an effort to link theory to practice, the authorsmake their app…
For undergraduate and graduate-level courses in leadership. An exploration of what makes an effective leader Leadership in Organizations, 9th Edition provides a balance of theory and practice as it covers the major theories and research on leadership and managerial effectiveness in formal organisations. Rather than detailing an endless series of studies or prescribing exactly how leaders must o…