Consumer behavior

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team wit…

Business etichs now 2025 release

What Should I Do? This is the cornerstone question for a multitude of ethical considerations - and the basis for this text. How we function when ethical challenges arrive in our "real" lives is the framework for Andrew Ghillyer's Business EthicsNow.This application-basedtext takes the theory ofbusiness ethics andapplies it to the realisticscenarios that studentsmay encounter at allstages of the…

Organizational behavior

M:Organizational Behavior, 5th edition by McShane and Von Glinow delivers essential Organizational Behavior knowledge in an accessible, student-focused style. This book's concise presentation of the latest OB concepts and practices is built on the main textbook?s solid literature foundation, informative exhibits, relevant real-world examples, global connections, and excellent readability. It al…

Principles of Economics

Table of Contents Part 1. Introduction Chapter 1. Thinking Like an Economist Chapter 2. Comparative Advantage Chapter 3 Supply and Demand: An Introduction Part 2. Competition and the Invisible Hand Chapter 4. Elasticity Chapter 5. Demand: The Benefit Side of the Market Chapter 6. Perfectly Competitive Supply: The Cost Side of the Market Chapter 7. Efficiency and Exchange Chapter 8…

Principles of economics

Edisi

-

ISBN/ISSN

0-673-15492-0

Deskripsi Fisik

806 p. : tabs., charts, questions, glossary, index

Judul Seri

-

No. Panggil

JC 78 Chi

Introduction to Social Entrepreneurship

Social entrepreneurship is a revolution occurring around the world today. People from all walks of life are developing and implementing innovative, effective, and sustainable solutions in response to social and environmental challenges. These solutions include products, services, and interventions brought to market by new startups and existing organizations, both for-profit and non-profit. I…

Manufacturing planning and control for supply chain management : apics/cpim c…

The definitive guide to manufacturing planning and control--FULLY REVISED AND UPDATED FOR THE CPIM EXAM Improve supply chain effectiveness, productivity, customer satisfaction, and profitability with help from this authoritative resource. Completely up-to-date, Manufacturing Planning and Control for Supply Chain Management: APICS/CPIM Certification Edition offers comprehensive preparation for …

Performance management

Edisi

-

ISBN/ISSN

0-7494-1242-9

Deskripsi Fisik

256 p. : figs., apps., bibl., index ; 24 cm.

Judul Seri

-

No. Panggil

FCK Arm

Performance management

Edisi

-

ISBN/ISSN

0-07-071866-0

Deskripsi Fisik

xiv, 208 p.: index ; 23 cm.

Judul Seri

Briefcase Books

No. Panggil

FCK 363 Bac

Artificial intelligence for audit, forensic accounting, and valuation : a str…

Strategically integrate AI into your organization to compete in the tech era The rise of artificial intelligence is nothing short of a technological revolution. AI is poised to completely transform accounting and auditing professions, yet its current application within these areas is limited and fragmented. Existing AI implementations tend to solve very narrow business issues, rather than se…