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Anomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what the…
BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organizat…
Advanced Brand Management: From Vision to Valuation has been specifically written for anyone who needs to know how to manage the most valuable assets in the business world - brands. Paul Temporal, one of the world’s leading branding experts, presents a guide on developing and managing sophisticated stratEgies that will ensure lasting brand value. Dr Temporal gives answers to the many questio…
This book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundament…
For every type of office environment, this all-new revision of the authoritative handbook for today's office features comprehensive coverage of modern office procedures, plus useful and practical information on office relationships, telecommunications, the latest on the electronic office, conducting meetings, editing and proofreading documents, and more. (barnesandnoble.com)
Parks discusses the approach to teaching leadership called "case-in- point," developed by Ronald Heifetz at Harvard's Canter for Public Leadership, which takes to task the idea of born leaders. She describes Heifetz's multidisciplinary teaching method, which uses personal experience and seminar, simulation, presentation, discussion and dialogue, clinical-therapeutic practice, coaching, the labo…