"Managing Services" views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management wi…
Bias, sentiment and personal opinions cloud the judgement of even the best Wall Street investors, so why do most financial decision-making models fail to factor in basic human nature? In this work, a guide to what really influences the decision-making process, Hersh Shefrin applies psychological research to stock selection, financial services, and corporate financial strategy. Through colourful…
For undergraduate or graduate courses in Quality Management. This text focuses students on how to effectively manage quality. Students must understand their businesses, understand the quality body of knowledge, understand the available tools, and have a method for planning quality improvement based on this knowledge. ( www.amazon.com )
ABC's of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to dem…
"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-fo…
Security Management: An Introduction, Second Edition, opens the door to a twenty-first century view of security and addresses asset protection operations and management in the post 9/11 era. It utilizes a unique approach as it presents management strategies for loss prevention as well as an overview of the security field. This book is comprehensive, highlighting the multitude of security-relate…
Petugas pelayanan pelanggan (customer service representative atau CSR) adalah jantungnya perusahaan modern. Mereka membantu perusahaan menjadi sukses dengan memenuhi kebutuhan pelanggan. Petugas pelayanan pelanggan membantu memecahkan masalah pelanggan, menginformasikan produk dan kebijakan perusahaan, serta melayani pelanggan dengan sebaik-baiknya. Sasaran dan tujuan dari upaya mereka adalah k…