Suitable for undergraduate strategy/strategic management courses, this title takes a different approach to helping students synthesize all of the factors of the strategic process, through a student-friendly Strategic Management Model. (c) Copyright 2002, The HW Wilson Company
Nilai praktis dari buku All-in-one Strategic Management ini diperoleh karena penulis secara komoprehensif membahas konsep-konsep strategik modern disertai contoh-contoh aplikasi dalam perusahaan, yang memang telah dipergunakan oleh penulis selama ini ketika melakukan training-led consultancy di perusahaan-perusahaan besar maupun menengah di Indonesia.
Wheelen and HungerÂ’s class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face the future consequences such as climate change, global warming and energy availability. Table of Contents : …
manajemen stratejik : penggalian dan pelestarian keunggulan bersaing. keunggulan bersaing merupakan inti pembahasan dalam ranah manajemen stratejik. organisasi dan unit ekonomi lainnya senantiasa dituntut untuk mengembangkan dan mempertahankan keunggulan bersaingnya dalam upaya mempertahankan keberadaannya dan mencapai kinerja yang diinginkan. this paper attempst to investigate the influenc…
Strategy making is considered the high point of managerial activity. But bombarded by fads and fixes, most managers have been groping blindly to get their arms around the proverbial elephant. Now Henry Mintzberg has teamed up with Bruce Ahlstrand and Joseph Lampel to create a powerful antidote: a comprehensive and illuminating - as well as colorful - tour through the fields of strategic managem…
"Scenario Planning" with new data and concepts. The innovative "Scenario Planning" has been updated and revised to provide even more insight into how to effectively plan for the future, using new research carried out since the first publication.Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-…