Entrepreneurial small business

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional belief…

Multinational business finance

Edisi

13th ed.

ISBN/ISSN

978-0-273-76553-0

Deskripsi Fisik

656 p.: index.; 25 cm.

Judul Seri

-

No. Panggil

EBJ/AZB Eit

The Risk premium factor : a new model for understanding the volatile forces …

The Risk Premium Factor presents and proves a radical new theory that explains the stock market, offering a quantitative explanation for all the booms, busts, bubbles, and multiple expansions and contractions of the market we have experienced over the past half-century. Written by Stephen D. Hassett, a corporate development executive, author and specialist in value management, mergers and ac…

Business research methods

Edisi

9th ed.

ISBN/ISSN

978-1-133-19094-3

Deskripsi Fisik

xxv, 670 p. :figs., index. ; 25 cm.

Judul Seri

-

No. Panggil

DA 41 Bus

Chaotics

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. This book complete with metri…

Blue ocean shift : beyond competing - proven steps to inspire confidence and…

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organizat…

Emotional branding : the new paradigm for connecting brands to people

An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to…

Fundamentals of selling : customers for life through service

Edisi

13th ed.

ISBN/ISSN

9781259060557

Deskripsi Fisik

xxxi, 629 p.: charts., tabs., index.; 25 cm.

Judul Seri

-

No. Panggil

BQ 79

Ethical decision making in business : a managerial approach

With a vibrant four-color design, the market-leading "Ethical Decision Making For Business: A Managerial Approach, 9/e, International Edition" delivers an accessible, applied text that thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, the authors address the overall concepts, processes, and best practices associate…

Business and its environment

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firmÂ’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The seventh edition includes four new chapters on…