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SQL ⚙️: array:2 [ "count" => "select count(distinct b.biblio_id) from biblio as b left join mst_publisher as mp on b.publisher_id=mp.publisher_id left join mst_place as mpl on b.publish_place_id=mpl.place_id where b.opac_hide=0 and (b.biblio_id in(select bt.biblio_id from biblio_topic as bt left join mst_topic as mt on bt.topic_id=mt.topic_id where mt.topic like ?))" "query" => "select b.biblio_id, b.title, b.image, b.isbn_issn, b.publish_year, mp.publisher_name as `publisher`, mpl.place_name as `publish_place`, b.labels, b.input_date, b.edition, b.collation, b.series_title, b.classification from biblio as b left join mst_publisher as mp on b.publisher_id=mp.publisher_id left join mst_place as mpl on b.publish_place_id=mpl.place_id where b.opac_hide=0 and (b.biblio_id in(select bt.biblio_id from biblio_topic as bt left join mst_topic as mt on bt.topic_id=mt.topic_id where mt.topic like ?)) order by b.last_update desc limit 10 offset 40" ]
Bind Value ⚒️: array:1 [ 0 => "%Marketing%" ]
Blue ocean shift : beyond competing - proven steps to inspire confidence and…
BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organizat…
- Edisi
- -
- ISBN/ISSN
- 978-0-316-31404-6
- Deskripsi Fisik
- xi, 322 p. : figs., tabs., index. ; 23,5 cm.
- Judul Seri
- -
- No. Panggil
- BAD
Blue ocean strategy : how to create uncontested market space and make compet…
Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, renderin…
- Edisi
- -
- ISBN/ISSN
- 1591396190
- Deskripsi Fisik
- xv, 240 p. : figs., bibs., index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BAD
ROI of social media : how to improve the return on your social marketing inv…
ROI of Social Media is an excellent analysis of the current landscape. We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tact…
- Edisi
- -
- ISBN/ISSN
- 978-0470827413
- Deskripsi Fisik
- xv, 289 p. : ill., index. 23 cm.
- Judul Seri
- -
- No. Panggil
- BBE
Emotional branding : the new paradigm for connecting brands to people
An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to…
- Edisi
- -
- ISBN/ISSN
- 1-58115-078-4
- Deskripsi Fisik
- xxxii, 319 p. : notes, index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BH/BTC
Designing and managing the supply chain : concepts, strategies, and case stu…
- Edisi
- 3rd. ed
- ISBN/ISSN
- 978-007-127097
- Deskripsi Fisik
- xxviii, 498 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BZA/TC 79
- Edisi
- 3rd. ed
- ISBN/ISSN
- 978-007-127097
- Deskripsi Fisik
- xxviii, 498 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BZA/TC 79
Supply chain management : strategy, planning, and operation
A Strategic Framework for Understanding Supply Chain Management Borne from a course on supply chain management taught at Northwestern University’s Kellogg School of Management, Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. The Sixth Edition weaves in compelling case study examples,…
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-0-13-380020-3
- Deskripsi Fisik
- 528 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BZA/TC 79
ABC's of relationship selling through service
ABC's of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to dem…
- Edisi
- 11 th ed.
- ISBN/ISSN
- 978-0071289283
- Deskripsi Fisik
- xxxi, 538 p. : ill., tabs., figs., index ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BQB
Advertising and promotion : an integrated marketing communications perspective
- Edisi
- 10th ed.
- ISBN/ISSN
- 978--981-4575-11-9
- Deskripsi Fisik
- xxxvi, 842 p. : figs., tabs., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BK/BR
- Edisi
- 10th ed.
- ISBN/ISSN
- 978--981-4575-11-9
- Deskripsi Fisik
- xxxvi, 842 p. : figs., tabs., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BK/BR
Marketing research: an applied orientation
Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative materi…
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-0-13-609423-4
- Deskripsi Fisik
- 929 p. : figs., tabs., index. ; 27 cm.
- Judul Seri
- -
- No. Panggil
- BD 79
Services marketing: integrating customer focus across the firm
"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-fo…
- Edisi
- -
- ISBN/ISSN
- 978-007-108696-7
- Deskripsi Fisik
- xxvii, 642 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BBC/BZT
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operational Management 
Strategic Management