Advertising and promotion : an integrated marketing communications perspective

Edisi

10th ed.

ISBN/ISSN

978--981-4575-11-9

Deskripsi Fisik

xxxvi, 842 p. : figs., tabs., index. ; 28 cm.

Judul Seri

-

No. Panggil

BK/BR

Integrated advertising, promotion, and marketing communications

This global edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at pearson has worked closely with educators.

Marketing management

For these Global Editions, the editorial team at Pearson has collaborated with educator across the world to address a wide range of subject and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version.Ta…

The Professional secretary's handbook : the complete reference guide to today…

For every type of office environment, this all-new revision of the authoritative handbook for today's office features comprehensive coverage of modern office procedures, plus useful and practical information on office relationships, telecommunications, the latest on the electronic office, conducting meetings, editing and proofreading documents, and more. (barnesandnoble.com)

Management

Table Of Contents : Part 1. Foundation of Management Chapter 1. Managing Chapter 2. The External Environment and Organizational Culture Chapter 3. Managerial Decision Making Part 2. Planning: Delivering Strategic Value Chapter 4. Planning and Strategic Management Chapter 5. Ethics and Corporate Responsibility Chapter 6. International Management Chapter 7. Entrepreneurship Part 3…