Kewirausahaan dan inovasi : perspektif manajemen strategis

Konsep inovasi banyak dimanfaatkan oleh organisasi atau perusahaan sebagai sumber pertumbuhan bisnis. Namun, inovasi umumnya dimulai dengan terobosan kreativitas. Maka, tugas organisasi adalah mencipta lingkungan kerja yang memotivasi karyawan membangun gagasan untuk membuat solusi baru agar memenuhi harapan konsumen yang berubah. Inovasi berarti ada pada customer/user, memengaruhi harga, me…

Harvard Business Review on customer relationship management

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New R…

Strategic brand management : building, measuring, and managing brand equity

Edisi

4th ed.

ISBN/ISSN

9780273779414

Deskripsi Fisik

590 p.: figure., index.; 27 cm.

Judul Seri

-

No. Panggil

BH/BHE/ADBE

Services marketing: integrating customer focus across the firm

"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-fo…

Market-based management : strategies for growing customer value and profitabi…

Edisi

3rd ed.

ISBN/ISSN

0-13-121193-5

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

BAD

Market-based management : strategies for growing customer value and profita…

This book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundament…

Marketing management

For these Global Editions, the editorial team at Pearson has collaborated with educator across the world to address a wide range of subject and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version.Ta…

Business and its environment

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firmÂ’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The seventh edition includes four new chapters on…

ISO 9001 : 2008 for small businesses

Quality management is essential to small and medium-sized enterprises (SMEs) in order to increase bottom-line results, save money and manage risks. Ray Tricker has already guided hundreds of businesses through the challenge and this new book, updated for the 2008 standard, provides: Relevant examples that put the concepts and requirements into a real-life context Down to earth explanations to h…

Harvard Business Review on nonprofits

Eight essays by experts in the field explore all aspects of the work of modern nonprofit organizations and how managers can learn from the success of venture capitalists