Strategic management : concepts and cases

Strategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, the book engages students with an easy-to-understand learning experienc…

Knowledge-based systems for strategic planning

Edição

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ISBN/ISSN

0-13-516915-1

Paginação

xvi, 396 p. : tabs., charts, questions, cases, app

Título da série

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Número de chamada

ADBE/WB 79 Moc

Strategic Management of Technology and Innovation

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manag…

The Wide lens : a new strategy for innovation

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires m…

The Wide lens : what successful innovators see that others miss (updated wit…

How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail? The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just del…

Top management forum: strategic management of technology and innovation

In the global economy, companies must enhance their capacity of technology development and innovation, thereby, enabling the continuous creation of additional cutumer value. For that reason, many Japanese enterprises have introduced the management of technology tu utilize the results of advances in technology in the most productive manner to offer more competitive products and services.

A guide to strategic thinking

Edição

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ISBN/ISSN

0-7879-0168-7

Paginação

xxvii, 119 p. : index ; 23 cm.

Título da série

Morrisey on Planning Series

Número de chamada

ADBE/LXMG Mor

Creative strategy generation : using passion and creativity to compose busin…

Learn how to compose truly original strategies by applying a proven creative process. Many business leaders are taught to develop strategies by analyzing case study after case study of other companies' already implemented ideas. However, in order to develop a truly great strategy, you must learn how to tap into your own instincts, intuition, and original ideas to connect with people in ways tha…

Arsitektur strategik

Dunia senantiasa berubah. Hanya yang mampu dengan cepat beradaptasilah yang keluar sebagai pemenang. Dunia bisnis pun tak luput dari perubahan. Perubahan jelas membawa resiko tersendiri. Masa depan menjadi sulit diprediksi sehingga tak jarang strategi yang telah disusun dengan suah payah acap kali berganti ditengah jalan. Akibatnya, kemenangan sejati yang diharapkan --menjadi organisasi yang "b…

The Implementation challenge

Edição

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ISBN/ISSN

0-471-96589-8

Paginação

xi, 294 p. : figs., refs., index ; 24 cm.

Título da série

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Número de chamada

ADBE/LQA Imp