Ditapis dengan
Marketing management
Table of contents : PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT Defining Marketing for the New Realities Marketing Planning and Management PART 2: UNDERSTANDING THE MARKET Analyzing Consumer Markets Analyzing Business Markets Conducting Marketing Research PART 3: DEVELOPING A VIABLE MARKET STRATEGY Identifying Market Segments and Target Customers Crafting a Customer Value Propositi…
- Edisi
- 17th ed.
- ISBN/ISSN
- 9781292462714
- Deskripsi Fisik
- 551 p. : figs., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BA Kot
Interpersonal skills in organizations
Table Of Contents: Unit 1. Intrapersonal Effectiveness: Understanding Yourself Chapter 1. Journey into Self-awareness Chapter 2. Self-disclosure and trust Chaoter 3. Self-management Unit 2. Interpersonal Effectiveness: Understanding and Working with Others Chapter 5. Understanding and Working with Diverse others Chapter 6. The Importance and Skill of Listening Chapter 7. Conveying V…
- Edisi
- 2nd Ed.
- ISBN/ISSN
- 007-1244352
- Deskripsi Fisik
- xvii, 394 p.: exercises, figs., index ; 28 cm.
- Judul Seri
- -
- No. Panggil
- LA/FA De
Marketing management
For these Global Editions, the editorial team at Pearson has collaborated with educator across the world to address a wide range of subject and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version.Ta…
- Edisi
- 15th Ed.
- ISBN/ISSN
- 978-1-292-09262-1
- Deskripsi Fisik
- 714 p. : figs.,tabs.,app.,glossary.,index ; 27 cm.
- Judul Seri
- -
- No. Panggil
- BA
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management