Ditapis dengan
Marketing management
Table of contents : PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT Defining Marketing for the New Realities Marketing Planning and Management PART 2: UNDERSTANDING THE MARKET Analyzing Consumer Markets Analyzing Business Markets Conducting Marketing Research PART 3: DEVELOPING A VIABLE MARKET STRATEGY Identifying Market Segments and Target Customers Crafting a Customer Value Propositi…
- Edisi
- 17th ed.
- ISBN/ISSN
- 9781292462714
- Deskripsi Fisik
- 551 p. : figs., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BA Kot
Communication excellence
How good are your communication skills? Do you always convey the correct message, or do you sometimes feel that you are not fully understood? What this book provides is a ten-lesson course that will transform you into a consistently excellent communicator. Drawing on psychology, linguistics and Neuro-Linguistic Programming (NLP), it teaches you how best to interact with colleagues, bosses, offi…
- Edisi
- -
- ISBN/ISSN
- 9781899836390
- Deskripsi Fisik
- xi, 218 p. : figs., ill ; 23 cm.
- Judul Seri
- -
- No. Panggil
- MA/ME McL
Marketing management
For these Global Editions, the editorial team at Pearson has collaborated with educator across the world to address a wide range of subject and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version.Ta…
- Edisi
- 15th Ed.
- ISBN/ISSN
- 978-1-292-09262-1
- Deskripsi Fisik
- 714 p. : figs.,tabs.,app.,glossary.,index ; 27 cm.
- Judul Seri
- -
- No. Panggil
- BA
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management