This book recounts ING Direct's–the successful Internet-based direct bank with over 20 million customers–intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring…
This book captures Drucker's visionary management concepts, applies them to the key business risks and oppotunities of the coming decades, and imparts Drucker's vies on current business practices, economic changes, and trends--many of which he first predicted decades ago. Drucker’s insights are devided into five main themes that the modern organization needs to, as Drucker would say, create …
ABC's of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to dem…