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Market your way to growth : 8 ways to win
If you think that companies can't grow in a low-growth economy, Market Your Way to Growth will change your mind. Most companies anchor their growth plans in one or two strategies, often adopted before the world became so globalized and technologically-advanced. Companies now need to examine all eight strategies that might promise fresh growth. Is your company innovative? Is your brand as strong…
- Edisi
- -
- ISBN/ISSN
- 978-1-118-49640-4
- Deskripsi Fisik
- xxvii, 212 p. : notes,l index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BA Kot
Blue ocean strategy : how to create uncontested market space and make compet…
Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, renderin…
- Edisi
- -
- ISBN/ISSN
- 1591396190
- Deskripsi Fisik
- xv, 240 p. : figs., bibs., index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BAD
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management