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Ditemukan 6 dari pencarian Anda melalui kata kunci: subject="Product Development"
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cover
Innovation diamond : strategi meraih keunggulan kompetitif melalui inovasi pr…
Komentar Bagikan
Kurnia, Pepey Riawati

Buku ini mengupas konsep dan praktik pengembangan produk baru sebagai strategi mendapatkan keunggulan bersaing. Konsep Innovation Diamond terdiri dari empat bagian yaitu strategi inovasi, portofolio inovasi, serta iklim, budaya dan kepemimpinan inovasi. Keempat komponen tersebut membentuk model inovasi produk berkelanjutan. Buku ini dilengkapi dengan contoh praktik di Perusahaan Global (P&G,…

Edisi
-
ISBN/ISSN
9786349627719
Deskripsi Fisik
v, 237 p. : picts, ; 23 cm.
Judul Seri
-
No. Panggil
BH 42 Kur
cover
New products management
Komentar Bagikan
Crawford, C. MerleDi Benedetto, C. Anthony

Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout to present the "best practices" of industry and relevancy for today's businesses.New for the 20…

Edisi
-
ISBN/ISSN
9781264968183
Deskripsi Fisik
xiv, 513 p. : figs. , tabs. ; 23 cm.
Judul Seri
-
No. Panggil
BHA Cra
cover
Winning new product management: menciptakan produk baru unggul di pasar
Komentar Bagikan
Kurnia, Pepey RiawatiAyu, Niluh Putu

Produk baru memainkan peran strategis dalam pertumbuhan perusahaan. Tanpa produk baru, pendapatan perusahaan akan turun seiring redupnya pamor produk-produk lama. Tantangannya, menciptakan produk baru yang sukses bukanlah pekerjaan mudah. R. G. Cooper mengatakan 60% produk baru tidak mencapai tujuan yang diharapkan. Beberapa peneliti menyebutkan 30% produk baru gagal di pasar. Winning New Pr…

Edisi
-
ISBN/ISSN
978-623-96427-2-3
Deskripsi Fisik
vi, 172 p. , ills. ; 2223 cm.
Judul Seri
-
No. Panggil
BH/BHA
cover
Advanced brand management : from vision to valuation
Komentar Bagikan
Temporal, Paul

Advanced Brand Management: From Vision to Valuation has been specifically written for anyone who needs to know how to manage the most valuable assets in the business world - brands. Paul Temporal, one of the world’s leading branding experts, presents a guide on developing and managing sophisticated stratEgies that will ensure lasting brand value. Dr Temporal gives answers to the many questio…

Edisi
-
ISBN/ISSN
0-471-47925-X
Deskripsi Fisik
xv, 296 p. : case studies, index ; 24 cm.
Judul Seri
-
No. Panggil
BH 79
cover
Market-based management : strategies for growing customer value and profitabi…
Komentar Bagikan
Best, Roger J.

Edisi
3rd ed.
ISBN/ISSN
0-13-121193-5
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
BAD

Edisi
3rd ed.
ISBN/ISSN
0-13-121193-5
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
BAD
cover
Market-based management : strategies for growing customer value and profita…
Komentar Bagikan
Best, Roger J.

This book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundament…

Edisi
4th ed.
ISBN/ISSN
978-0131293724
Deskripsi Fisik
xxii, 506 p.: igs., notes, gloss., index ; 24 cm.
Judul Seri
-
No. Panggil
BAD