In this unpredictable economy, The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without provides practical, strategic options to improve a struggling business or to further strengthen a healthy business. Carter Pate, a renewal specialist at Pricewaterhouse Coopers, and Harlan Platt, a renowned professor of business and finance at Northeastern University, collaborate here to prov…
Management consultant Dudik attempts to apply the thinking of scientific philosopher Karl Popper to corporate strategy. Popper's idea was that great theory couples explanatory power with great specificity about what observations in the real world would make the theory false. Dudik argues that this model of scientific theory should be applied to strategic thinking. Annotation c. Book News, Inc.,…
This book shows how you can make sure that when change happens (and it frequently does) your company is ready for it. Shareholders want to see change take effect immediately, as each day's delay can cost them money or lose them market share, while staff are often suspicious of change, wondering what's in it for them. How do you make sure the change you want happens successfully, that it has eve…
In this book, the author : o defines trust and related concepts, and shows how these impact on business performance o provides valuable case material of companies with both high and low trust o forges the link of trust to strategy rather than to HR The new economy has changed the rules of the game in business, and the speed at which businesses operate and interact. Corporate success has…
Finally, an answer to the ultimate business question: How do some companies achieve exceptional performance over the long term? In every sector, there’s an outlier. In the pharmaceutical industry, it’s Merck. In discount retail, it’s Family Dollar. It used to be Wrigley in candy and Maytag in appliances. Other superstars have been hidden in plain sight, like Heartland Express…
Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. This book by two analysts identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies, it provides a series of strategies for business success and shows how to avoid failure in Asia. This is a guide for companies wh…
Not so long ago, experts told us the world was the dotcoms' oyster. For so-called dinosaurs of the old economy, extinction was only a matter of time. But now, savvy leaders of long-standing enterprises are fighting back and, increasingly, beating the once world-beating start-ups at their own game. They are leveraging their firms’ traditional strengths - image, reputation, expertise, market…
This book recounts ING Direct's–the successful Internet-based direct bank with over 20 million customers–intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring…
"Buku ini sangat inspiratif untuk membangun Personal Branding melalui proses Believing-Learning-Action! Saya yakin buku ini sangat membantu Anda mencapai sukses luar biasa baik sebagai marketer maupun entrepreneur"--Hermawan Kertajaya