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Strategic supply chain alignment : best practice in supply chain management
Presents previously unpublished material by logistics professionals, management consultants and academics on next generation thinking about the management of the supply chain. Based on the recently developed strategic alignment model, it shows how companies can reposition their supply chains successfully and offers a link between strategy and implementation. Thirty-eight chapters discuss the ma…
- Edisi
- -
- ISBN/ISSN
- 0-566-07825-2
- Deskripsi Fisik
- xiv, 671 p. : ills., figs., index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BZA/TC Str
Fundamentals of selling: customers for life
Table of content Pt. I Selling as a Profession Ch. 1 The Life, Times, and Career of the Professional Salesperson Ch. 2 Relationship Marketing: Where Personal Selling Fits Ch. 3 Social, Ethical, and Legal Issues in Selling Pt. II Preparation for Relationship Selling Ch. 4 The Psychology of Selling: Why People Buy Ch. 5 Communication for Relationship Building: It’s Not All Talk Ch. 6 …
- Edisi
- 7th ed.
- ISBN/ISSN
- 0-07-239886-8
- Deskripsi Fisik
- xxiii, 579 p. : gloss., index ; 26 cm.
- Judul Seri
- -
- No. Panggil
- BQ 79 Fut
Consumer behavior : buying, having, and being
More than 6 million students are using Pearson MyLabs! Pearson MyLabs are online personalized learning programs that improve learning outcomes. Through individualized study plans, immediate feedback, integrated eTexts, media and tutorial instruction there are endless opportunities to practice and master difficult topics. MyLabs also offer unprecedented insights into class and student performanc…
- Edisi
- 9th Ed.
- ISBN/ISSN
- 978-0137034963
- Deskripsi Fisik
- 680 p.: figs., tabs., gloss., indexs : 28 cm.
- Judul Seri
- -
- No. Panggil
- BDB Sol
Basic marketing research
PART I: INTRODUCTION TO MARKETING RESEARCH AND PROBLEM DEFINITION. 1. Role of Marketing Research. 2. Gathering Marketing Intelligence: The Systems Approach. 3. Gathering Marketing Intelligence: The Project Approach. 4. Problem Formulation. PART II: RESEARCH DESIGN. 5. Types of Research Design and Exploratory Research. 6. Descriptive and Causal Research Designs…
- Edisi
- 7th ed.
- ISBN/ISSN
- 978-1439041406
- Deskripsi Fisik
- xxvi, 593p. : ill., tabs., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BD 79 Chu
Entry strategies for international markets
TABLE OF CONTENTS Preface 1 The New Global Economy: Challenges and Opportunities 2 Designing Entry Strategies for International Markets 3 Deciding on the International Product Candidate and Target Market 4 Entering International Markets Through Exports 5 Entering International Markets Through Licensing and Other Contractual Arrangements 6 Entering International Markets Through Investm…
- Edisi
- -
- ISBN/ISSN
- 0-02-926903-2
- Deskripsi Fisik
- xii, 324 p. : index, bibl., notes, figs., tabs., s
- Judul Seri
- -
- No. Panggil
- BCB/AZB 521 Roo
Digital marketing : strategy, implementation and practice
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Fa…
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-1-292-07761-1
- Deskripsi Fisik
- xxiii, 702 p. : figs., tabs., index. ; 27 cm.
- Judul Seri
- -
- No. Panggil
- BA/WR 79 Cha
Market your way to growth : 8 ways to win
If you think that companies can't grow in a low-growth economy, Market Your Way to Growth will change your mind. Most companies anchor their growth plans in one or two strategies, often adopted before the world became so globalized and technologically-advanced. Companies now need to examine all eight strategies that might promise fresh growth. Is your company innovative? Is your brand as strong…
- Edisi
- -
- ISBN/ISSN
- 978-1-118-49640-4
- Deskripsi Fisik
- xxvii, 212 p. : notes,l index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BA Kot
Project management : the managerial process
Project Management, 8e provides a holistic and realistic approach to Project Management that combines the human aspect and culture of an organization with the tools and methods used It covers concepts and skills used to propose, plan secure resources, budget and lead project teams to successful completion of projects. this text is not only on how the management process works, but also, and more…
- Edisi
- -
- ISBN/ISSN
- 9781260570434
- Deskripsi Fisik
- xxii, 682 p. : ills, ; 25 cm.
- Judul Seri
- -
- No. Panggil
- AH Lar
A Leader's legacy
Jim Kouzes and Barry Posner, internationally recognized experts in the field of leadership and authors of the best-selling Leadership Challenge, explore a variety of today's most critical and difficult leadership issues. Unlike their other books, which follow The Leadership Challenge model directly, this book contains 22 short chapters on a variety of leadership-related topics, illustrated with…
- Edisi
- -
- ISBN/ISSN
- 0787982962
- Deskripsi Fisik
- vi, 202 p. : notes. index ; 22 cm.
- Judul Seri
- -
- No. Panggil
- AFB Kou
Credibility : how leaders gain and lose it, why people demand It
In this best-selling book, Kouzes and Posner (authors of The Leadership Challenge) explain why leadership is above all a relationship, with credibility as the cornerstone. They provide rich examples of real managers in action and reveal the six key disciplines and related practices that strengthen a leader's capacity for developing and sustaining credibility. Kouzes and Posner show how leaders …
- Edisi
- -
- ISBN/ISSN
- 0-7879-6464-6
- Deskripsi Fisik
- xxiv, 342 p. : tabs., notes, index ; 23 cm.
- Judul Seri
- The Jossey-Bass Business & Management Series
- No. Panggil
- AFB Kou
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operational Management 
Strategic Management