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Perestroika : pemikiran baru untuk negara kami dan dunia
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 254p ; 24 cm.
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 254p ; 24 cm.
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-comme…
- Edisi
- 3rd
- ISBN/ISSN
- 9781398605992
- Deskripsi Fisik
- PDF, 417p, 2mb.
- Judul Seri
- -
- No. Panggil
- NONE
Innovation diamond : strategi meraih keunggulan kompetitif melalui inovasi pr…
Buku ini mengupas konsep dan praktik pengembangan produk baru sebagai strategi mendapatkan keunggulan bersaing. Konsep Innovation Diamond terdiri dari empat bagian yaitu strategi inovasi, portofolio inovasi, serta iklim, budaya dan kepemimpinan inovasi. Keempat komponen tersebut membentuk model inovasi produk berkelanjutan. Buku ini dilengkapi dengan contoh praktik di Perusahaan Global (P&G,…
- Edisi
- -
- ISBN/ISSN
- 9786349627719
- Deskripsi Fisik
- v, 237 p. : picts, ; 23 cm.
- Judul Seri
- -
- No. Panggil
- BH 42 Kur
Winning new product management: menciptakan produk baru unggul di pasar
Produk baru memainkan peran strategis dalam pertumbuhan perusahaan. Tanpa produk baru, pendapatan perusahaan akan turun seiring redupnya pamor produk-produk lama. Tantangannya, menciptakan produk baru yang sukses bukanlah pekerjaan mudah. R. G. Cooper mengatakan 60% produk baru tidak mencapai tujuan yang diharapkan. Beberapa peneliti menyebutkan 30% produk baru gagal di pasar. Winning New Pr…
- Edisi
- -
- ISBN/ISSN
- 978-623-96427-2-3
- Deskripsi Fisik
- vi, 172 p. , ills. ; 2223 cm.
- Judul Seri
- -
- No. Panggil
- BH/BHA
Fundamentals of selling: customers for life
Table of content Pt. I Selling as a Profession Ch. 1 The Life, Times, and Career of the Professional Salesperson Ch. 2 Relationship Marketing: Where Personal Selling Fits Ch. 3 Social, Ethical, and Legal Issues in Selling Pt. II Preparation for Relationship Selling Ch. 4 The Psychology of Selling: Why People Buy Ch. 5 Communication for Relationship Building: It’s Not All Talk Ch. 6 …
- Edisi
- 7th ed.
- ISBN/ISSN
- 0-07-239886-8
- Deskripsi Fisik
- xxiii, 579 p. : gloss., index ; 26 cm.
- Judul Seri
- -
- No. Panggil
- BQ 79 Fut
Consumer behavior : buying, having, and being
More than 6 million students are using Pearson MyLabs! Pearson MyLabs are online personalized learning programs that improve learning outcomes. Through individualized study plans, immediate feedback, integrated eTexts, media and tutorial instruction there are endless opportunities to practice and master difficult topics. MyLabs also offer unprecedented insights into class and student performanc…
- Edisi
- 9th Ed.
- ISBN/ISSN
- 978-0137034963
- Deskripsi Fisik
- 680 p.: figs., tabs., gloss., indexs : 28 cm.
- Judul Seri
- -
- No. Panggil
- BDB Sol
Entry strategies for international markets
TABLE OF CONTENTS Preface 1 The New Global Economy: Challenges and Opportunities 2 Designing Entry Strategies for International Markets 3 Deciding on the International Product Candidate and Target Market 4 Entering International Markets Through Exports 5 Entering International Markets Through Licensing and Other Contractual Arrangements 6 Entering International Markets Through Investm…
- Edisi
- -
- ISBN/ISSN
- 0-02-926903-2
- Deskripsi Fisik
- xii, 324 p. : index, bibl., notes, figs., tabs., s
- Judul Seri
- -
- No. Panggil
- BCB/AZB 521 Roo
Digital marketing : strategy, implementation and practice
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Fa…
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-1-292-07761-1
- Deskripsi Fisik
- xxiii, 702 p. : figs., tabs., index. ; 27 cm.
- Judul Seri
- -
- No. Panggil
- BA/WR 79 Cha
Market your way to growth : 8 ways to win
If you think that companies can't grow in a low-growth economy, Market Your Way to Growth will change your mind. Most companies anchor their growth plans in one or two strategies, often adopted before the world became so globalized and technologically-advanced. Companies now need to examine all eight strategies that might promise fresh growth. Is your company innovative? Is your brand as strong…
- Edisi
- -
- ISBN/ISSN
- 978-1-118-49640-4
- Deskripsi Fisik
- xxvii, 212 p. : notes,l index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BA Kot
Anomaly : how to finally stand out from the crowd
Anomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what the…
- Edisi
- -
- ISBN/ISSN
- 978-1642791754
- Deskripsi Fisik
- xii, 186 p. ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BA/ABJ Mil
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operational Management 
Strategic Management