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Services marketing: integrating customer focus across the firm
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantag…
- Edisi
- 8th ed.
- ISBN/ISSN
- 9781266287152
- Deskripsi Fisik
- xxvi, 531 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BBC/BZT Ser
Marketing management
Table of contents : PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT Defining Marketing for the New Realities Marketing Planning and Management PART 2: UNDERSTANDING THE MARKET Analyzing Consumer Markets Analyzing Business Markets Conducting Marketing Research PART 3: DEVELOPING A VIABLE MARKET STRATEGY Identifying Market Segments and Target Customers Crafting a Customer Value Propositi…
- Edisi
- 17th ed.
- ISBN/ISSN
- 9781292462714
- Deskripsi Fisik
- 551 p. : figs., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BA Kot
Consumer behavior
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team wit…
- Edisi
- 15th ed.
- ISBN/ISSN
- 9781266114762
- Deskripsi Fisik
- xxiii, 824 p. : figs., tabs., ills. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BDB/BAD 79 Mot
Business etichs now 2025 release
What Should I Do? This is the cornerstone question for a multitude of ethical considerations - and the basis for this text. How we function when ethical challenges arrive in our "real" lives is the framework for Andrew Ghillyer's Business EthicsNow.This application-basedtext takes the theory ofbusiness ethics andapplies it to the realisticscenarios that studentsmay encounter at allstages of the…
- Edisi
- -
- ISBN/ISSN
- 9781265037321
- Deskripsi Fisik
- xvi, 240 p. : figs., index. ; 27,5 cm.
- Judul Seri
- -
- No. Panggil
- AZM/LUE 79 Ghi
Organizational behavior
M:Organizational Behavior, 5th edition by McShane and Von Glinow delivers essential Organizational Behavior knowledge in an accessible, student-focused style. This book's concise presentation of the latest OB concepts and practices is built on the main textbook?s solid literature foundation, informative exhibits, relevant real-world examples, global connections, and excellent readability. It al…
- Edisi
- 2024 Release
- ISBN/ISSN
- 9781266955587
- Deskripsi Fisik
- xvii, 366 p.: exhibits, index, ; 27,5 cm.
- Judul Seri
- -
- No. Panggil
- LQ/AAC 79 Mcs
Investments
Investments set the standardas a graduate (MBA) text intended primarily for courses in investment analysis.The guiding principle has been to present the material in a framework that isorganized by a central core of consistent fundamental principles and will introducestudents to major issues currently of concern to all investors. In an effort to link theory to practice, the authorsmake their app…
- Edisi
- 13th ed.
- ISBN/ISSN
- 9781266085963
- Deskripsi Fisik
- xxviii, 994 p. : figs., gloss., tabs., 25 cm.
- Judul Seri
- -
- No. Panggil
- EF Bod
The SAGE Handbook of family business
The SAGE Handbook of Family Business captures the conceptual map and state-of-the-art thinking on family business - an area experiencing rapid global growth in research and education since the last three decades. Edited by the leading figures in family business studies, with contributions and editorial board support from the most prominent scholars in the field, this Handbook reflects on the d…
- Edisi
- -
- ISBN/ISSN
- 9780857023636
- Deskripsi Fisik
- xxiv, 670 p. : tabs., boxs, 25,5 cm.
- Judul Seri
- -
- No. Panggil
- AZCEB Sag
Corporate strategy : theory and practice
This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation. “Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily…
- Edisi
- -
- ISBN/ISSN
- 9783658254254
- Deskripsi Fisik
- x, 282 p. : figs., boxs. ; 24,5 cm.
- Judul Seri
- -
- No. Panggil
- AD/ADF Pid
Excellence in people analytics : how to use workforce data to create business…
Effectively and ethically leveraging people data to deliver real business value is what sets the best HR leaders and teams apart. Excellence in People Analytics provides business and human resources leaders with everything they need to know about creating value from people analytics. Written by two leading experts in the field, this practical guide outlines how to create sustainable business…
- Edisi
- -
- ISBN/ISSN
- 9789749498290
- Deskripsi Fisik
- xl, 340 p. : figs. ; 23,5 cm.
- Judul Seri
- -
- No. Panggil
- FA/ADF Fer
New products management
Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout to present the "best practices" of industry and relevancy for today's businesses.New for the 20…
- Edisi
- -
- ISBN/ISSN
- 9781264968183
- Deskripsi Fisik
- xiv, 513 p. : figs. , tabs. ; 23 cm.
- Judul Seri
- -
- No. Panggil
- BHA Cra
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management