Strategic brand management : building, measuring, and managing brand equity

Edisi

4th ed.

ISBN/ISSN

9780273779414

Deskripsi Fisik

590 p.: figure., index.; 27 cm.

Judul Seri

-

No. Panggil

BH/BHE/ADBE

Questionnaire design : how to plan, structure and write survey material for …

"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also in…

Marketing research: an applied orientation

Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative materi…

Services marketing: integrating customer focus across the firm

"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-fo…

Market-based management : strategies for growing customer value and profitabi…

Edisi

3rd ed.

ISBN/ISSN

0-13-121193-5

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

BAD

Market-based management : strategies for growing customer value and profita…

This book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundament…

Integrated advertising, promotion, and marketing communications

This global edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at pearson has worked closely with educators.

Billy Elliot

In County Durham, during the endless, violent 1984 strike against the Margaret Thatcher closure of British coal mines, widower Jackie Elliot Widower (Gary Lewis) and his firstborn, fellow miner Tony (Jamie Draven), take a dim view of 11-year-old second son Billy's (Jamie Bell) poor record in boxing class, which worsens when they discover he sneakily transferred to the neighboring, otherwise gir…

Gandhi

Sir Ben Kingsley stars as Mohandas Gandhi in Lord Richard Attenborough's riveting biography of the man who rose from simple lawyer to worldwide symbol of peace and understanding. A critical masterpiece, GANDHI is an intriguing story about activism, politics, religious tolerance and freedom. But at the center of it all is an extraordinary man who fought for a nonviolent, peaceful existence, and …

New in Town

A high-powered consultant in love with her upscale Miami, Florida lifestyle is sent to New Ulm, Minnesota to oversee the restructuring of a blue collar manufacturing plant. After enduring a frosty reception from the locals, icy roads and freezing weather, she warms up to the small town's charm, and eventually finds herself being accepted by the community. When she's ordered to close down the pl…